What are the responsibilities and job description for the Lead Designer position at MINDS + ASSEMBLY?
minds assembly
164 crosby st. floor 3 new york ny 10012
Open Position: Lead Designer
About us:
Much of what you need to know about minds assembly is captured in the name itself: we think we
create and ( ) we put things together. It’s really that simple—and that shockingly different. Of course, the
simplicity of our name belies the depth of what we deliver to our most honored (and often overjoyed)
clients. Our work is consistently at a higher caliber than they are used to, simply because we push
ourselves to think and build differently. Combine this with an obsessive attention to client service, and you
arrive at a place where we stand alone among agencies. Arrogant? No. Confident? Of course, but only
because we’ve put together a team of people who are good AF in every way.
At minds assembly, the engine of our business is commercial invention. We approach every
project—actually, every aspect of our work—as an opportunity to dip our toes into the revitalizing stream
of the new. The original conception of our agency (which has since been realized) was that of a happy
workshop, a place where the mind and hands are free to construct brilliant new things for our clients. Yet,
we never forget that we are in fact a business. Everything we do is to further the commercial goals of our
clients, whether that is to sell a product or an idea. To achieve this, we continue to add only the best
people, those who have the right talent, temperament, and teamwork-orientation to further our collective
goals. Then we ask that each person adhere to two simple and equally important principles:
uncompromising standards and unconditional support. In other words, we push each other, hard, to
produce the best work possible, yet always with the knowledge that we have each other’s backs.
About the role:
A solid creative focused on setting the day-to-day standard for design and brand excellence.
The Lead Designer is a strong brand lead with a meticulous eye for detail. They can zoom out and see
the big picture while still sweating the small stuff, ensuring consistency across all communications.
Serving as the go-to expert for brand rules, guidelines, and visuals (including data), they confidently lead
day-to-day execution and actively participate in MLR. They consistently deliver creative work that not only
adheres to but also elevates brand guidelines as they bring fresh perspectives and unexpected thinking to
creative challenges.
Job Responsibilities
Professional skills and requirements:
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164 crosby st. floor 3 new york ny 10012
Open Position: Lead Designer
About us:
Much of what you need to know about minds assembly is captured in the name itself: we think we
create and ( ) we put things together. It’s really that simple—and that shockingly different. Of course, the
simplicity of our name belies the depth of what we deliver to our most honored (and often overjoyed)
clients. Our work is consistently at a higher caliber than they are used to, simply because we push
ourselves to think and build differently. Combine this with an obsessive attention to client service, and you
arrive at a place where we stand alone among agencies. Arrogant? No. Confident? Of course, but only
because we’ve put together a team of people who are good AF in every way.
At minds assembly, the engine of our business is commercial invention. We approach every
project—actually, every aspect of our work—as an opportunity to dip our toes into the revitalizing stream
of the new. The original conception of our agency (which has since been realized) was that of a happy
workshop, a place where the mind and hands are free to construct brilliant new things for our clients. Yet,
we never forget that we are in fact a business. Everything we do is to further the commercial goals of our
clients, whether that is to sell a product or an idea. To achieve this, we continue to add only the best
people, those who have the right talent, temperament, and teamwork-orientation to further our collective
goals. Then we ask that each person adhere to two simple and equally important principles:
uncompromising standards and unconditional support. In other words, we push each other, hard, to
produce the best work possible, yet always with the knowledge that we have each other’s backs.
About the role:
A solid creative focused on setting the day-to-day standard for design and brand excellence.
The Lead Designer is a strong brand lead with a meticulous eye for detail. They can zoom out and see
the big picture while still sweating the small stuff, ensuring consistency across all communications.
Serving as the go-to expert for brand rules, guidelines, and visuals (including data), they confidently lead
day-to-day execution and actively participate in MLR. They consistently deliver creative work that not only
adheres to but also elevates brand guidelines as they bring fresh perspectives and unexpected thinking to
creative challenges.
Job Responsibilities
- Serves as the go-to resource for design and brand standards on the team
- Manages multiple projects independently and prioritizes workload intelligently
- Help shapes the brand's aesthetic and content, per brand strategy
- Knows the data, brand visual identity and guidelines inside and out
- Interacts with the client and MLR with increasing autonomy
- Collaborates effectively with a Writing partner
- Begin to hones creative concepting skills
- Expert knowledge of core design applications: Figma, Photoshop, Illustrator, InDesign,
Professional skills and requirements:
- At least 3-4 years of industry experience
- A portfolio that demonstrates very strong conceptual executional skills
- A strong foundation in design (and its tools of creation)
- Proficient in Adobe Creative Suite (Photoshop, InDesign, Illustrator, AfterEffects)
- Experience with Figma, Keynote, Powerpoint, and other creation tools
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