What are the responsibilities and job description for the VP Director, Social Strategy position at Minds + Asssembly?
Job Title: VP, Director, Social Strategy
The VP, Director, Strategy is a thoughtful, experienced and strategic storyteller who leads the development of social initiatives and programs across a variety of accounts and brands. This position demands a thoughtful, dynamic initiator with expertise in social media/digital, and extensive experience in the health care industry. This position will play a central and leading role in shaping social campaigns, driving client workshops, and integrating medical and brand strategy with creative and analytics for impactful healthcare communications.
Responsibilities include, but are not limited to:
- Lead development and implementation of social strategies across multiple accounts, driving innovation and excellence in digital brand planning and integrated marketing creative
- Collaboration with Key Departments: Work closely with Client Service, Strategy, Analytics, and Creative departments and to ensure a holistic and data-driven approach to creative development. Foster a collaborative environment that unites diverse expertise and need for strong customer experience
- Strategic Planning and Execution: Lead the strategic planning process for social initiatives, integrating deep industry knowledge with innovative strategies to meet and exceed client expectations. Develop strategic plans and campaigns that are thoughtful, deliverable, and impactful
- Client Relations and Business Development: Drive business growth through strategic client consultations and pitching new, innovative solutions. Reviewing performance to guide optimization of materials to meet and exceed KPIs with client strategic imperatives
- Data-Driven Insights, Analytics, and Media: Collaborates with the Analytics and Media teams and leads to derive actionable strategy and insights from campaign and tactical data, continuously refining and optimizing strategies for value creation and impact
- Training and Development: Lead training and development initiatives for the expansion of the team on strategic best practices and emerging trends in the healthcare creative and commercial sectors, specific to social media
Qualifications
- 11 years in healthcare marketing, with 5 years in a mid-level leadership role within an agency focused on brand and/or social strategy.
- Proven track record in executing successful campaigns, particularly in the healthcare or pharmaceutical sector
- Deep understanding of regulatory requirements and compliance guidelines within the industry
- Excellent written and verbal storytelling skills, driving innovation in social media marketing strategies
- Strong leadership and team management skills
- Strong analytical skills to leverage data-driven insights for continuous improvement
- Excellent client relationship management and strategic consultation abilities
- Effective communication and presentation skills to engage with clients and internal teams