Digital Media Supervisor

About the Role

We are seeking a Digital Media Supervisor to lead the planning, execution, and optimization of paid search, social, and programmatic campaigns for our clients. This role will manage a team of specialists, drive media strategy, and collaborate cross-functionally to ensure campaign success.

As a key member of our media team, you will oversee day-to-day operations, maintain strong client relationships, and leverage data-driven insights to enhance performance across multiple digital channels.

Key Responsibilities

Strategy & Execution

• Develop and oversee the execution of paid search, social, and programmatic media strategies that align with client objectives.
• Monitor and optimize campaigns to drive efficiency, scale, and ROI.
• Lead cross-channel budget allocation and forecasting to maximize performance.
• Stay on top of industry trends, platform updates, and emerging technologies to inform strategy and innovation.

Client & Team Management

• Serve as the primary client contact, delivering insights, performance reports, and strategic recommendations.
• Mentor and manage a team of digital media specialists, ensuring strong execution and professional growth.
• Work closely with internal teams (creative, analytics, account management) to develop holistic, results-driven campaigns.

Analytics & Optimization

• Analyze campaign data and provide actionable insights for continuous improvement.
• Develop testing roadmaps to refine audience targeting, ad creative, and bidding strategies.
• Leverage platforms such as Google Ads, Meta, DV360, The Trade Desk, TikTok Ads, and LinkedIn Ads to optimize performance.

Qualifications & Skills

• 5 years of experience in paid media strategy and execution.
• Expertise in Google Ads, Meta Ads, programmatic DSPs, and other digital media platforms.
• Strong analytical mindset with experience using Google Analytics, Looker Studio, and ad platform reporting tools.
• Experience managing direct reports and fostering team development.
• Ability to communicate complex data insights clearly to clients, vendors and other external stakeholders.
• Hands-on experience with bid management, audience segmentation, and attribution models.