Communications and Marketing Director - ($85,000-$95,000)

The Communications and Marketing Director is responsible for setting and managing the overall brand, marketing, and communication strategy for Xcel Energy Center, Saint Paul RiverCentre, and The Legendary Roy Wilkins Auditorium. This role involves overseeing initiatives that include public and media relations, sustainability efforts, business development, crisis communications, and marketing campaigns.

Responsibilities/Essential Functions:

• Leads the Marketing team to drive brand growth and achieve business goals:
  • Manages and leads the Marketing, Communications and Digital Media team.
  • Leads sustainability marking and communications team.
  • Sets and manages department budgets.
  • Maintains internal and external relationships with individuals, partners, media and other
    community-based organizations.
• Develops and executes strategic communications to enhance brand visibility and ensure consistent
  messaging across all channels:
  • Consistent messaging and content across a diverse array of communications platforms including
    venue websites, multiple social media platforms, newsletters, press releases, advertisements, etc.
  • Providing strategy and responses with the crisis communications team to Xcel Energy Center,
    Saint Paul RiverCentre executive leadership.
  • Serves as main liaison for Xcel Energy Center, Saint Paul RiverCentre and The Legendary Roy
    Wilkins Auditorium with news media.
  • Develop and pitch story ideas to business, trade, sports and/or entertainment media related to
    events or news regarding Xcel Energy Center, Saint Paul RiverCentre and The Legendary Roy
    Wilkins Auditorium to increase media coverage locally, nationally and internationally.
  • Lead press conferences, interview requests and media coverage requests.
  • Act as venue spokesperson, as needed.
• Lead innovative strategies to elevate venue and brand presence, driving engagement, ensuring
  exceptional customer experiences:
  • Develops, assesses and oversees marketing, public relations, brand standards, and
    communications policies and procedures.
  • Creates brand guidelines and ensures consistency in brand usage (i.e., signage, décor,
    advertisements, social media voice, websites, etc.).
  • Monitors issues and trends in the event, meetings and entertainment industry that could impact
    the organization.
  • Position the venues as industry leaders and venues of choice for meeting planners and promoters
    (i.e., advertising and social media campaigns, developing and pitching media stories, seeking
    industry awards and recognitions, leadership speaking opportunities, etc.).
  • Oversee all marketing and communications aspects of venues sustainability initiatives.
  • Directs photography and videography needs of the venues and events.
  • Oversee performing artist and client gifts procurement.
• Create and execute event marketing strategies to boost brand visibility and drive engagement:
  • Directs team to execute comprehensive marketing, advertising and digital media campaigns for
    events seeking to maximize tickets sales, sponsorships and overall revenue generation.\
  • Create and execute high-impact, unique event announcements to create buzz for upcoming
    events.
  • Key position for national, regional, and local events with responsibilities including strategic
    direction and management of all aspects of event marketing, promotions, advertising, and ticket
    sales.
  • Lead community engagement, public relations, social media strategy and sales programs for
    these events.
  • Perform other duties as assigned.

Position Requirements:

Formal Education & Certification:

• Seven to ten years of event or related-field marketing experience.
• Bachelor’s degree in marketing, communications, or equivalent work experience.

Knowledge & Experience:

• Management and supervisory experience with track record of building exceptional teams.
• Familiarity with Microsoft-based products (Teams, Word, PowerPoint, Excel, etc.).
• Training in crisis communications.
• Budget development and management experience.
• Proven digital and social media expertise is highly preferred.
• Experience in media relations, crisis communication, and brand management.

Personal Attributes:

• A strategic thinker who excels at creating and executing original ideas, with a proven record of success
  in a highly dynamic work environment.
• Excellent customer service skills.
• Self-motivated team player with a positive attitude and effective time management skills.
• Ability to work under pressure and manage multiple priorities.
• Excellent writing, editing, and public speaking skills.

Work Conditions:

• Ability to work mornings, evenings, and weekends as dictated by event calendar and event needs.
• Work is primarily sedentary.
• Physical requirements include sitting, walking, standing, bending, squatting, climbing, kneeling,
  twisting, lifting, grasping, etc. 
• Benefits offered including Medical, Dental, Vision, Retirement, and a robust PTO policy.

ADA/EEO Statement:

Our company is committed to complying with the Americans with Disabilities Act (ADA) and providing reasonable accommodations to qualified individuals with disabilities. If you require an accommodation to participate in the application process or perform the essential functions of the job, please contact the People Team to request an accommodation. We will engage in an interactive process to assess your needs and provide appropriate accommodations to enable you to perform the essential functions of the position unless it would cause an undue hardship.

We are an equal-opportunity employer and do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other legally protected status. It is our policy to provide equal employment opportunity for all employees and applicants for employment. We value diversity and inclusion in our workplace and promote a work environment that respects and supports individuals without bias.

Salary : $85,000 - $95,000