Iowa Wild Revenue Marketing Coordinator

The Revenue Marketing Coordinator for the Iowa Wild Hockey Club, AHL affiliate of the NHL’s Minnesota Wild is responsible for the day-to-day, hands-on design and execution of B2C marketing campaigns including all traditional advertising campaigns, email marketing campaigns, and text campaigns. Additionally, the coordinator is responsible for managing the Iowa Wild website and mobile app. The ideal candidate will be able to create marketing collateral utilizing skills in graphic design, impeccable copywriting, HTML editing, and CSS coding. The ability to translate business objectives into creative and professional advertising campaigns and supporting copy is critical.

Responsibilities/Essential Functions

• Lead the execution of brand, lead generation, and customer retention campaigns. Collaborate closely with marketing, ticket sales, sponsorship, merchandise sales, and communications teams to ensure alignment and success.
• Develop and manage day-to-day email marketing initiatives, including copywriting, graphic design, scheduling, testing, and deployment of strategic campaigns.
• Oversee the creation of revenue-generating content, maintaining the appropriate tone and voice in all messaging. This includes developing collateral, media assets, and signage. 
• Manage info@iowawild.com and marketing@iowawild.com accounts on a daily basis, ensuring efficient communication to any customers and facilitating necessary information to internal departments and staff members.
• With the guidance of the Marketing Manager, build and manage all paid and barter media plans, ensuring accurate delivery of creative advertising and performance tracking.
• Maintain and update the Iowa Wild website and mobile app to ensure a user-friendly experience, creating new web pages as needed and managing sponsorship activations.
• Create and implement strategic text marketing campaigns aimed at driving revenue growth.
• Develop and manage a calendar of digital communications, ensuring timely execution of campaigns.
• Collaborate with the sponsorship team to fulfill digital asset requirements across email, website, app, and advertising campaigns.
• Assist in the ideation and execution of lead-generating events and marketing tactics, identifying customer segments and value propositions.
• Monitor systems and research data for sales leads and trends, providing actionable insights for continuous improvement based on analytics.
• Actively participate in creative brainstorming sessions for various organizational projects and initiatives.
• Manage multiple projects effectively in a fast-paced environment, ensuring timely completion.
• Perform other duties as assigned.
• Gameday Responsibilities:
• Interact with fans, assist in running in-game contests, and enhance the overall fan experience during home games.
• Oversee the fan relations area, providing support and information throughout each game.
• Collaborate on the development and execution of engaging activities for fans.
• Assist with the setup and breakdown of gameday operations.

Position Requirements

Formal Education & Certification 

• Bachelor’s degree in Marketing, Communications, or a related field preferred.

Knowledge & Experience

• Proficient in graphic design and copywriting.
• Proficient in HTML editing and CSS coding (or a desire to self-learn). Experience with Eloqua a plus.
• Strong understanding of B2C marketing strategies and tools.

Personal Attributes 

• Excellent communication, time-management, and organizational skills.
• Ability to work effectively in a fast-paced, team-oriented environment.
• Passion for hockey and a commitment to providing an exceptional fan experience.

Work Conditions

• Ability to work a flexible schedule to accommodate marketing initiatives, project timelines, and home games, including holidays, evenings, and weekends as needed.
• Physical requirements include sitting, walking, standing, bending, squatting, climbing, kneeling, twisting, lifting, grasping, etc.
• Lifting up to 50 lbs.

ADA/EEO Statement:

Our company is committed to complying with the Americans with Disabilities Act (ADA) and providing reasonable accommodations to qualified individuals with disabilities. If you require an accommodation to participate in the application process or perform the essential functions of the job, please contact the People Team to request an accommodation. We will engage in an interactive process to assess your needs and provide appropriate accommodations to enable you to perform the essential functions of the position unless it would cause an undue hardship.

We are an equal-opportunity employer and do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other legally protected status. It is our policy to provide equal employment opportunity for all employees and applicants for employment. We value diversity and inclusion in our workplace and promote a work environment that respects and supports individuals without bias.