What are the responsibilities and job description for the Senior Director, Product Marketing position at Minute Media?
Description
Minute Media is a global technology and content company specializing in sports and culture. Minute Media's proprietary tech platform enables the creation, distribution and monetization of digital content experiences. They own and operate leading sports content brands, including Sports Illustrated, Sports Illustrated Swimsuit, The Players' Tribune, FanSided, Mental Floss and 90min, while also providing sports highlight rights through Minute Media's most recent technology acquisition of STN Video. The company reaches 200M monthly users, powering 1,500 content creators and 400 distribution partners across 14 global markets in 10 languages. They also reach a robust print subscriber base through the publication of Sports Illustrated, Sports Illustrated Swim and Sports Illustrated Kids magazines.
We are looking for a Senior Director, Product Marketing to work across our product and tech-focused marketing initiatives with a focus on our online video platform (OVP) and Supply Side Platform (SSP). The ideal candidate has experience working with technical products and creating multi-channel marketing strategies that engage, drive awareness and create positive sentiment amongst key external stakeholders, including digital publishers, demand partners and direct advertisers. This candidate should have a deep understanding of 1) publisher's requirements (content / distribution / monetization) and 2) how ad dollars flow through the programmatic ecosystem.
In addition to being a part of the marketing organization, the Senior Director, Product Marketing needs to manage relationships with the product, tech, design, sales and customer support teams. Candidate must be a self-starter who enjoys working in an entrepreneurial environment and is willing to wear many hats.
Serve as a liaison between Sales & Product and help to define the tech / product goals, the revenue that it will drive and the prioritization of dev-resourcesCreate and execute (alongside other centralized marketing functions) a year-long product marketing strategy that helps increase brand awareness, perception and engagement with our product offerings (i.e. partner communications, marketing collateral, PR, thought leadership, experiential, etc.)Leverage data to generate insights on which marketing tactics are most effective and recommend ways to reshape our approach to increase ROIContinuously track market trends and audience insights to inform product road map as well product positioningEstablish strong communities within relevant industry organizations (i.e. IAB, Pre-Bid, etc.)Attend key industry events as needed to increase our influence amongst key decision makersBe a resource to Sales on client-facing meetings to help articulate more complex technical capabilities (as needed)Where you'll be :
Office is based in NYCWe follow a hybrid approach to give you more options!Most days you will have the flexibility to work remotelyThe expected salary range for this position is between $125,000 and $150,000. Actual pay will be determined based on skills, experience, and location.The benefits available for this position include flexible vacation policy, 15 paid holidays, paid parental leave, health insurance, 401(k) with company match.
Requirements
8 years of product marketing experience
in the media / ad tech industryDeep knowledge of the digital media landscape and the products that power itExperience ideating and executing multi-channel marketing campaigns for technical products, including partner communications, sales collateral, PR, social, thought leadership, B2B events, etc.Strong writing and editing skillsAbility to manage up and present in high-level meetingsOrganized and able to juggle many projects at onceExperience managing a small team is a plusWilling to travel globally (as needed)
Not sure that you're 100% qualified but are up for the challenge? We want you to apply!
Minute Media is committed to creating a diverse and inclusive work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Minute Media participates in E-Verify.
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Salary : $125,000 - $150,000
