What are the responsibilities and job description for the Email Marketing Specialist position at MIRA Safety?
About MIRA Safety:
MIRA Safety is committed to safeguarding lives with cutting-edge protective gear, from military-grade gas masks to advanced safety solutions for civilians, first responders, and tactical professionals. Our mission is to empower individuals and organizations with reliable, top-tier safety equipment, ensuring they are prepared for the unexpected.
As we continue to grow and expand our reach, we’re seeking passionate, creative, and driven individuals to join our team. If you’re excited about building a globally recognized brand that stands for trust, resilience, and safety, this is your chance to make a lasting impact.
Position Overview:
The Email Marketing Specialist is a skilled professional responsible for strategizing, executing, and overseeing email marketing campaigns. Leveraging their expertise in web technologies, copywriting, and analytics, they craft compelling newsletters, expand email lists, and boost sales by fostering effective communication with customers. This is an onsite position at our Cedar Park location, requiring attendance Monday through Friday from 9:00 AM to 6:00 PM Central Time.
Responsibilities:
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MIRA Safety is committed to safeguarding lives with cutting-edge protective gear, from military-grade gas masks to advanced safety solutions for civilians, first responders, and tactical professionals. Our mission is to empower individuals and organizations with reliable, top-tier safety equipment, ensuring they are prepared for the unexpected.
As we continue to grow and expand our reach, we’re seeking passionate, creative, and driven individuals to join our team. If you’re excited about building a globally recognized brand that stands for trust, resilience, and safety, this is your chance to make a lasting impact.
Position Overview:
The Email Marketing Specialist is a skilled professional responsible for strategizing, executing, and overseeing email marketing campaigns. Leveraging their expertise in web technologies, copywriting, and analytics, they craft compelling newsletters, expand email lists, and boost sales by fostering effective communication with customers. This is an onsite position at our Cedar Park location, requiring attendance Monday through Friday from 9:00 AM to 6:00 PM Central Time.
Responsibilities:
- Plan, execute, and optimize email marketing campaigns to drive engagement and conversions
- Develop segmented and targeted email lists to enhance personalization
- Review emails to ensure clarity, correct grammar, and accurate spelling
- Ensure the mobile-friendliness of email templates
- Craft newsletters that incorporate all the latest company updates
- Enhance our email templates by incorporating graphics, personalization, and advanced features
- Facilitate prompt and precise communication with clients through email to minimize unsubscribe rates
- Establish email databases for effective lead generation
- Implement and manage automated email campaigns to nurture leads and drive customer retention
- Utilize segmentation strategies to tailor messages for specific audience groups
- Monitor and analyze email campaign performance using relevant metrics
- Provide actionable insights and recommendations for continuous improvement
- Collaborate with the writing team and Editor-in-Chief to ensure content is generated, edited, and prepared within specified deadline constraints
- Demonstrated professional experience as an Email Marketing Specialist or Digital Marketing Specialist
- Practical experience with HTML and proficiency in content management systems
- Expertise in marketing automation technology
- Familiarity with SEO/SEM and proficiency in utilizing Google Analytics
- Proficiency with analytical and database tools
- Exceptional written communication and copywriting skills
- Strong project management skills
- A capacity to thrive in high-pressure situations and meet tight deadlines
- Bachelor's degree in Marketing or a related field
- Proficiency in working with Klaviyo, ZoHo CRM, and various email marketing systems
- Experience with project management systems, particularly Monday.com
- Prior military or law enforcement experience. Veterans/current military: provide DD-214 or
- Competitive compensation commensurate with experience
- Comprehensive benefits package, including health, dental, and vision insurance
- Paid time offs and federal holidays*
- Opportunity to play a vital role in shaping our company culture and future growth
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