What are the responsibilities and job description for the Communication Analyst - Email Marketing Focus position at MIRACORP?
At MIRACORP, we recognize the unique skills, discipline, and dedication that veterans bring to the workforce. As a veteran founded company established in 1999, MIRACORP serves federal government clients including the DOD, DHS, and DOE. Whether youre transitioning out of the military, a military spouse, or looking for your next challenge, were here to support your next growth opportunity in a meaningful way. Join our growing woman-owned small business! We look forward to talking with you.
The Email Marketing Specialist develops and executes email marketing strategy to meet customer objectives in an engaging and creative way. This role will manage the end-to-end email marketing process, including strategy, content creation, segmentation, automation, and analytics. The ideal candidate is a creative and analytical thinker who understands email marketing best practices.
Responsibilities:
- Design, build, and send email marketing campaigns, including emails to internal and external stakeholders.
- Collaborate with the content team to create engaging and relevant email content, including copy and calls-to-action.
- Develop email segmentation strategies to deliver personalized content to specific customer segments, optimizing open rates, click-through rates, and conversions.
- Implement and manage email marketing automation workflows to improve efficiency and engagement throughout the customer journey.
- Conduct A/B tests on email campaigns to optimize subject lines, content, design, and send times for improved performance.
- Monitor email marketing metrics, analyze campaign performance, and generate reports to provide actionable insights for continuous improvement.
- Ensure all email marketing activities comply with relevant laws and regulations.
- Work closely with cross-functional teams to align email marketing efforts with broader marketing and business goals.
- Stay updated on industry trends and best practices in email marketing, proposing new ideas and strategies to enhance campaign effectiveness.
- Perform other job-related duties as assigned.
- Bachelor's Degree in marketing, communications, or related field and a minimum of 5 years of experience in communications.
- Proficiency in email marketing platforms such as Mailchimp, Constant Contact, or Campaign studio.
- Familiarity with customer relationship management (CRM) systems.
- Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
- Effective written, communication, presentation, and computer skills including proficiency in Microsoft Office products.
- Ability to identify alternative solutions, conclusions, or approaches to problems.
- Ability to set priorities and work in a group environment or independently.
- Detail-oriented; strong time-management skills; and an ability to problem solve.
- Solid presentation, interpersonal, and written communication skills.
- Ability to handle quick turnaround times and a demonstrated ability to take initiative
Preferred Qualifications:
- Experience managing communication campaigns in a government environment.
Why Consider This Opportunity
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Great benefits package that starts on the first day of employment:
- Personal Time Off, Vacation, Sick Leave
- Medical Insurance
- Vision Insurance
- Dental Insurance
- Flexible Spending Account Options
- Short Term Disability, and Long-Term Disability
- Life Insurance, Accidental Death & Dismemberment
- Employee Assistance Program
- Commuter Benefits
- 401 (k) with 5% employer match; 100% immediate vesting
MIRACORP is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. We encourage Veterans to apply!
