What are the responsibilities and job description for the Marketing And Social Media Content Specialist position at MIRC LLC?
Job Overview
MIRC is seeking a creative and results-driven Marketing and Social Media Content Specialist to develop engaging content that increases awareness and drives website traffic for our diverse portfolio of brands. This role requires a multifaceted content creator who is adept at producing high-quality long-form YouTube videos, social media reels, graphics, fliers, and written articles. The ideal candidate will have the versatility to craft content that aligns with the unique voices and style guides of multiple brands.
Key Responsibilities
- Develop and execute a cohesive content strategy across MIRC’s brand portfolio to enhance social media presence and online engagement.
- Produce high-quality, long-form YouTube videos that effectively tell the story of each brand and resonate with target audiences.
- Create engaging short-form video content for social media platforms, including reels and stories
- Design visually compelling graphics, fliers, and promotional materials that align with brand style guides.
- Write and edit articles and blog posts to support brand messaging and SEO objectives.
- Collaborate with various teams to ensure content aligns with overall company goals and priorities.
- Maintain a deep understanding of each brand’s tone, voice, and target audience to ensure consistency across all content.
- Plan and execute photography and videography projects, including scripting, shooting, and post-production editing.
- Monitor trends in digital and social media to incorporate best practices and innovative ideas into content strategies.
- Analyze performance metrics to assess the effectiveness of content and make data-driven improvements.
- Assist with product photography overflow needs as required.
Qualifications and Skills
- Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field (or equivalent experience).
- Proven experience in content creation across multiple formats, including video, graphics, and written materials.
- Proficiency in graphic design software (Adobe Creative Suite: Photoshop, Illustrator, InDesign, etc.).
- Experience in videography, photography, and video editing (Adobe Premiere Pro, Final Cut Pro, or equivalent).
- Strong writing and editing skills, with experience creating engaging, SEO-friendly content.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Exceptional attention to detail and a keen eye for visual aesthetics.
- Strong interpersonal and collaboration skills, with the ability to work across departments and with diverse teams.
- Experience with social media platforms, content management systems, and analytics tools.
- A portfolio showcasing a range of content types and creative projects.
Preferred Qualifications
- Experience managing content for multiple brands with distinct voices and style guides.
- Knowledge of SEO best practices and content optimization.
- Familiarity with emerging trends in digital media and social media marketing.
