What are the responsibilities and job description for the Influencer Marketing Manager position at Miro?
About The Team
Miro is the leading visual workspace for innovation and is used by over 80 million people worldwide. The Community team is dedicated to our super users, creators, and advocates. We amplify their voices to encourage and inspire more people to share their ideas on Miro and create the next big thing.
About The Role
Millions of people love Miro — they’re super fans who express their passion by sharing templates, ideas, and workflows every day. We’re looking for an Influencer Marketing Manager who will be responsible for engaging content creators and employee advocates to share Miro with their communities and be responsible for growing impressions across social media channels.
In this role, you’ll work with our Social Media and Influencer Lead, growth marketing and product teams, influencer agencies, community managers, and content creators to generate high quality content that connects authentically with relevant communities. You’ll also proactively identify creators across social channels who may be a fit for our brand and product campaigns. Throughout your work, you’ll focus on building awareness for Miro and keep the experience of Miro fans and followers at the center. You’ll identify opportunities for moderation, conversation, and growth to deliver a VIP experience to our audience. Your success will be measured in growth of impressions, engagement rate, and cost per view of influencer initiatives.
This individual must be highly organized in order to manage multiple content creators and agencies, manage campaign performance and report on progress towards goals. Internal availability and responsiveness are key because this role directly supports our global social media SLAs.
In this role, you’ll build off the benchmarks that have been established to continue scaling our influencer marketing program. Experimentation, agility, and a solution-oriented mindset are important to your success.
What You’ll Do
Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 60M users worldwide, including 99% of the Fortune 100. Miro was founded in 2011 and currently has more than 1,800 employees in 12 hubs around the world.
We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!
Check Out More About Life At Miro
Miro handles and uses personal data of job applicants in line with its Recruitment Privacy Policy found here.
Miro is the leading visual workspace for innovation and is used by over 80 million people worldwide. The Community team is dedicated to our super users, creators, and advocates. We amplify their voices to encourage and inspire more people to share their ideas on Miro and create the next big thing.
About The Role
Millions of people love Miro — they’re super fans who express their passion by sharing templates, ideas, and workflows every day. We’re looking for an Influencer Marketing Manager who will be responsible for engaging content creators and employee advocates to share Miro with their communities and be responsible for growing impressions across social media channels.
In this role, you’ll work with our Social Media and Influencer Lead, growth marketing and product teams, influencer agencies, community managers, and content creators to generate high quality content that connects authentically with relevant communities. You’ll also proactively identify creators across social channels who may be a fit for our brand and product campaigns. Throughout your work, you’ll focus on building awareness for Miro and keep the experience of Miro fans and followers at the center. You’ll identify opportunities for moderation, conversation, and growth to deliver a VIP experience to our audience. Your success will be measured in growth of impressions, engagement rate, and cost per view of influencer initiatives.
This individual must be highly organized in order to manage multiple content creators and agencies, manage campaign performance and report on progress towards goals. Internal availability and responsiveness are key because this role directly supports our global social media SLAs.
In this role, you’ll build off the benchmarks that have been established to continue scaling our influencer marketing program. Experimentation, agility, and a solution-oriented mindset are important to your success.
What You’ll Do
- Day-to-day management of agencies and content creators, and negotiate deliverables and terms to produce high quality content that scales impressions
- Source and cultivate relationships with B2B creators who can authentically bring Miro’s narrative to life
- Create influencer marketing strategies that align with Miro’s product releases and brand campaigns, including drafting briefs and reviewing creator content to ensure it meets our requirements
- Journey through the creative process from ideation, storyboarding to final creative asset with each creator
- Collaborate with stakeholders from Product, Marketing, Brand, and Community to ensure a holistic approach to influencer campaigns
- Support our overall social media SLAs by providing oversight of influencer content and conversations
- Measure and manage analytics reporting across campaigns
- Be an advocate for the community and quality of our content: proactively identify opportunities and risks, deliver a VIP experience for our biggest fans
- 5–7 years of brand marketing, social media or influencer experience
- Experience interfacing directly with content creators, community members, and social followers
- Experience working with agency partners from the RFP all the way to execution and daily management of resources
- Experience managing content calendars and SLAs and with reviewing and approving third-party content
- Knowledge of current trends in social media and strong creative instincts to help our brand and product positioning break through
- Knowledge of current and future legal regulations, industry standards and emerging platforms in the influencer marketing space
- Communicate clearly cross-functionally and manage up
- Curiosity and positive intent
- Proactivity in driving opportunities for experiments and optimization
- Be an entrepreneur at heart: you are a self starter and independent thinker!
- A growth mindset with empathy and patience towards internal and external partners
- 401k matching Competitive equity package
- Excellent Medical, Dental and Vision health benefits
- Fertility & Family Forming Benefits
- Flexible time off
- Lunch, snacks and drinks provided in the office
- Wellbeing benefit and WFH equipment allowance
- Annual learning and development allowance to grow your skills and career
- Up to $2,000 of charitable donation matches each year
Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 60M users worldwide, including 99% of the Fortune 100. Miro was founded in 2011 and currently has more than 1,800 employees in 12 hubs around the world.
We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!
Check Out More About Life At Miro
- Youtube: https://www.youtube.com/@lifeatmiro
- Blog: https://miro.com/careers/life-at-miro/all/
- Instagram: https://www.instagram.com/mirohq/
Miro handles and uses personal data of job applicants in line with its Recruitment Privacy Policy found here.
