What are the responsibilities and job description for the Senior Digital Media Manager Job at Mishimoto in Garnet Valley position at Mishimoto?
About Mishimoto
Mishimoto is the flagship brand of Resource Intl., the world leader in performance cooling products, was created for automotive enthusiasts by automotive enthusiasts. Established in 2005, we have two decades of experience in working toward our goal of providing superior cooling system upgrades. Mishimoto has produced a line of upgrades to fit nearly any application including, sport compacts, powersports, trucks, Jeeps, muscle vehicles, daily drivers, and the classics.
Mishimoto's corporate headquarters is located in an 67,610 sq. ft. office, warehousing facility and state of the art engineering studio, where we have assembled the industry's cutting-edge tools for evaluating Mishimoto test vehicles in Garnet Valley, PA. This one-of-a-kind facility allows us to maintain a leading position in our industry. With another office in Sparks, Nevada, as well as international locations in Stourbridge, UK and Yangzhou City, China. We have built an unprecedented global infrastructure for the benefit of all our worldwide customers.
Our employees love our workplace because :
- It's a gearhead's dream - Design and develop performance automotive products for the car scene.
- We make way for play - Attend wine and cheese gatherings and hit up our favorite events, from drift to autocross to classic car shows.
- We take a breather - Enjoy an in-house gym, massage chair, and healthy-snack vending machine.
- Our workplace is beautiful - Work in an office designed to stimulate creative thinking.
- The employee discounts rock - Get exclusive access to Mishimoto products and discounts from our partners.
- The bennies - Medical, dental, vision, paid time off, 401(k) w / 4% match, disability pay, and life insurance.
- We score - bonus program is tied to overall company performance goals.
- Dog Days! Bring your dog to work every day!
Sr. Digital Media Manager
Job Summary :
Mishimoto is the world leader in aftermarket performance cooling products. Our Digital Marketing team is key in promoting our Push the Limits lifestyle brand. The Senior Digital Media Manager helps us keep a strong digital footprint by strategizing and implementing digital advertising campaigns across multiple Mishimoto channels, including email, SMS, social media, search platforms, and marketplaces.
The Senior Digital Media Manager reports to the VP of Marketing and will be the strategic and tactical leader for our digital advertising efforts, driving growth across key paid channels, including Google Ads, Meta (Facebook / Instagram), and emerging platforms. This role is crucial for optimizing performance, managing cross-channel campaigns, and ensuring a strong ROI across our DTC retail operations, both in the U.S. and globally. You will also guide the company as we expand into other marketing channels.
What You'll Do :
Digital Advertising Leadership :
Lead the strategy and execution of Google Ads (and Bing), with a focus on Shopping and Performance Max campaigns.
Drive continuous optimization of ad campaigns through A / B testing, audience segmentation, and creative adjustments.
The proof is in the numbers. You will create weekly and monthly campaign reporting for all major metrics, goal tracking, and other initiatives to present to stakeholders showcasing progress against goals.
Strategic management of our email and SMS marketing efforts. Overseeing the resources for : list building, creating, and maintaining automated workflows as well as individual campaigns.
Cross-Channel Coordination & Brand Consistency :
Ensure brand consistency and accuracy across all digital marketing efforts, including email, SMS, social media, and marketplaces.
Pilot and evaluate new advertising channels, providing strategic recommendations based on performance and ROI.
Leadership & Development :
Lead, mentor, and develop direct reports, fostering a culture of performance, innovation, and continuous learning.
Stay ahead of industry trends and best practices, ensuring our strategies remain competitive and cutting-edge.
Your Creds :
You are Good At :
Expert in Google Analytics 4 (GA4) and other analytics tools.
Ability to analyze data and convert insights into strategic recommendations.
Exceptional written and verbal communication skills, with the ability to present complex information clearly.
Who You Are :
Physical Demands & Working Conditions :
Mishimoto is made up of people with many different backgrounds and lifestyles, and we like it that way. We invite applications from people of all stripes. We don't discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, pregnancy status, veteran status, or any other differences that people imagine to discriminate against one another. Also, if you have a disability, please let us know if there's anything we can do to make the interview process better for you; we're happy to accommodate.
