What are the responsibilities and job description for the Director of Marketing position at Mission Critical Group?

The Director of Marketing will be responsible for developing and executing comprehensive marketing strategies to enhance brand awareness, drive customer acquisition, and increase revenue. This role requires a strategic thinker with a proven track record in marketing leadership, excellent communication skills, and the ability to manage a diverse team. This role is responsible for external communications, brand management and customer engagement which includes overseeing digital marketing strategies and MCG's online presence.

Requirements

Responsibilities :

Develop and implement marketing strategies that align with MCG's business goals.
Drive MCG brand strategy along with co-branded strategies across manufacturing companies
Oversee the creation and execution of marketing initiatives across various channels, including digital, social media, print, and events.
Oversee the development and maintenance of the brand guide, ensuring all design elements are consistent and align with the company's branding strategy.
Support acquisition brand strategy to ensure seamless integration and alignment with overall brand objectives.
Strategically plan and coordinate the company's participation in trade shows and industry events, ensuring impactful presence, effective networking opportunities, and alignment with overall marketing and business objectives. Conduct thorough post-event analysis to evaluate success, gather insights, and inform future event strategies.
Oversee and edit the MCG brand websites and vendors, ensuring content accuracy, consistency, and alignment with the MCG branding strategy.
Build and maintain relationships with key stakeholders, including media, partners, and customers.
Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure cohesive messaging and branding.
Foster and create a collaborative and innovative work environment across all MCG brands.
Analyze market trends and competitor activities to identify opportunities and threats.
Establish and track key metrics for success evaluation, such as lead generation, brand visibility, and return on investment.
Manage the marketing budget and ensure effective allocation of resources.
Monitor and report on the performance of marketing initiatives, using data-driven insights to optimize strategies.
Oversee the branding of company swag in collaboration with human resources.
Stay up to date with industry trends and best practices to ensure the company remains competitive.

Required Knowledge / Experience :

Bachelor's degree in marketing, Business Administration, or a related field (Master's degree preferred).

8 years of experience in marketing, with at least 4 years in a leadership role.

Required Skill / Abilities :

Proven track record of developing and executing successful marketing strategies.

Strong analytical skills and experience with marketing analytics tools.

Excellent written and verbal communication skills.

Strong analytical skills and experience with marketing analytics tools.

Excellent written and verbal communication skills.

Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Proficiency in digital marketing platforms and tools.

Strong leadership and team management skills.

Creative thinking and problem-solving abilities.

Work Environment and Physical Demands :

FLSA executive and professional positions paid on a salary basis, where project requirements and tight client deadlines may require workweeks over forty (40) hours (including weekends or holidays)

This role will work in an office setting, however frequent visits to the production floor are required to oversee operations, ensure compliance and safety standards and engage in staff.

Mobility : Ability to move around the manufacturing plant, including walking, standing, and climbing stairs.

Manual Dexterity : Occasional use of hands to handle or feel objects, tools, or controls.

Lifting : Ability to lift and carry items up to twenty-five (25) pounds. All lifting should be done following OSHA standards.

Visual and Auditory Requirements : Must be able to see and hear well enough to navigate the plant safely and communicate effectively with team members.

Apply for this job

Receive alerts for other Director of Marketing job openings

Director of Marketing

What are the responsibilities and job description for the Director of Marketing position at Mission Critical Group?

What is the career path for a Director of Marketing?

Not the job you're looking for? Here are some other Director of Marketing jobs in the Dallas, TX area that may be a better fit.

We don't have any other Director of Marketing jobs in the Dallas, TX area right now.

AI Assistant is available now!