Membership Director

Description

MS Gulf Coast YMCA – job description

Job Title: Membership Director Association: MS Gulf Coast YMCA

Reports To: Director of Operations Branch: Blossman Family YMCA

Revised Date: October 2024 FLSA Status: Non-Exempt

Position Summary

This position will direct membership promotion, retention, sales, events and marketing activities. Create, coordinate, and implement membership sales efforts, membership loyalty plans, and retention plans. The Membership Director is responsible in all aspects of the day-to-day operations in membership services.

Essential Functions

• Implements membership strategies that support the recruitment of new members and retention of existing members.
• Creates a member-focused culture and models relationship-building skills in all interactions.
• Fosters a climate of innovation and resolves complaints, questions, and concerns with care.
• Recruits, hires, trains, develops, schedules, directs, provides back up, and evaluates staff and volunteers. Reviews and evaluates staff performance. Develop strategies to motivate staff and achieve goals.
• Actively promote membership enrollment and oversee correct data entry of all memberships, process membership billing and membership cancellations.
• Develops and directs high quality member engagement strategies and programs which support branch and association mission, goals and strategies.
• Promotes program and membership enrollment in interactions with existing and potential members. Coordinates program registration, including logistics to support phone, walk-in and web registration. Coordinates marketing efforts to maximize enrollments and provides ongoing support to Program Directors on related issues.
• Model relationship-building skills in all interactions. Respond to all members and community inquiries and concerns within 24 hours.
• Ensures proper implementation of member services center procedures. Reviews and updates desk procedures and communicates changes to staff. Coordinates with the administrative office as necessary on financial transactions.
• Coordination of all corporate membership programs; submitting data and monthly monitoring of reports.
• Handles all monthly account receivables billing for subsidy and corporate memberships.
• Assist in the administration and coordination of DoD Military Outreach program; process applications, maintain reports and submit reports.
• Assist in the administration and coordination of annual membership data collection, including program participants, volunteers, scholarship totals and community impact.
• Organizes membership events at the YMCA and represents the YMCA at community events to promote the YMCA. Creates quarterly new member promotions.
• Keep accurate records on membership numbers, statistics and retention reports.
• Participates in the planning of the annual budget; manages and implements the approved budget for membership and takes appropriate action to correct variances.
• Provides administrative support to the Director of Operations and program staff.
• Ability to work morning and evening shifts and weekends as needed in collaboration with other directors.
• Participates in staff meetings and/or related meetings.
• Performs other duties as assigned.
  
  

YMCA COMPETENCIES (Leader)

Mission Advancement: Accepts and demonstrates the Ys values. Demonstrates a desire to serve others and fulfill community needs. Recruits volunteers and builds effective, supportive working relationships with them. Supports fund-raising.

Collaboration: Works effectively with people of different backgrounds, abilities, opinions, and perceptions. Builds rapport and relates well to others. Seeks first to understand the other person’s point of view and remains calm in challenging situations. Listens for understanding and meaning; speaks and writes effectively. Takes initiative to assist in developing others.

Operational Effectiveness: Makes sound judgments, and transfers learning from one situation to another. Embraces new approaches and discovers ideas to create a better member experience. Establishes goals, clarifies tasks, plans work and actively participates in meetings. Follows budgeting policies and procedures and reports all financial irregularities immediately. Strives to meet or exceed goals and deliver a high-value experience for members.

Personal Growth: Pursues self-development that enhances job performance. Demonstrates an openness to change and seeks opportunities in the change process. Accurately assesses personal feelings, strengths and limitations and how they impact relationships. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology.

Requirements

QUALIFICATIONS:

• Bachelor’s degree in human services, recreation, business related field, plus two or more years related experience or training, or equivalent combination of education and experience preferred
• Two or more years of management experience, preferably in a YMCA
• Ability to direct assigned operations including volunteer development, supervision of staff, development and monitoring of budgets, and program development/management
• Prefer knowledge of, and previous experience with membership recruitment/retention programs
• Excellent problem solving, organizational and communication skills
• Strong leadership and excellent customer service skills
• Ability to set the standards for and model exceptional member service and build a culture of member involvement and engagement in all staff
• A positive, can-do attitude and the ability to work creatively and independently or as part of a team
• Sound judgment and decision making as well as problem solving and interpersonal skills to relate to people of all socio-economic levels and diverse background.
• Ability to manage multiple projects and deadlines in a fast-paced environment
• CPR, First Aid & other program specific certifications required upon or after hire
  
  

Work Environment & Physical Demands

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• While performing the duties of this job, the employee is regularly required to use a computer for extended periods of time and be able to communicate using a computer and phone/smart device. The employee frequently is required to sit and reach, and must be able to move around the work environment.
• The employee must occasionally lift and/or move up to 50 pounds.
• Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust.
  
  

The noise level in the work environment is usually moderate.