Vice President of Enrollment Management and Marketing

Position Information

Position Title Vice President of Enrollment Management and Marketing Job Description

Join our dynamic team as the Vice President of Enrollment and Marketing!

The Vice President for Enrollment Management and Marketing (VP) is a role that requires a creative, strategic, and energetic leader. Reporting directly to the president; the VP is the chief enrollment officer and chief communications officer for the institution playing a critical role in shaping the University’s future.

S/he will possess the ability to develop a dynamic and data-informed vision for the enrollment management division including student success and support services; recruitment targets; the ability to inspire and motivate the admissions and marketing teams; the drive to personally engage with students, parents, high schools, non-traditional students, and other external constituencies; and the interpersonal skills and desire to partner with all areas across campus including student retention and building the brand to enhance community and alumni relationships. The VP must possess strong analytical abilities and be able to drive prospective student engagement and enrollment planning. S/he must also be able to articulate the strengths and values of Missouri Western to St. Joseph and the greater Kansas City metropolitan area with integrated marketing across channels, deliver the university brand, coordinate media relations, internal communications and social media. The VP should also take an active role in the recruitment processes.

Supervisory Responsibilities:

• Admissions
• Marketing and Communications
• Conferences, Camps, and Events
  
  

Essential Duties

• Develop and implement a strategic enrollment management plan aligned with strategic marketing and communications campaigns to promote the University which focuses on traditional, adult and part-time undergraduate students.
• Create, implement, assess and revise enrollment guidelines and goals based on enrollment strategies for undergraduate and graduate programs; establish predictive data indicators for regular evaluation.
• Works collaboratively with senior leaders to plan, prioritize, and deliver achievable projects and programs that advance the University’s long-term vision and enhance enrollment.
• Oversees the creative team that provides creative assets for deployment in a competitive marketplace.
• Develop and facilitate strong partnerships with other schools, public, and private entities that can yield well-prepared transfer students or workforce development opportunities.
• Manages communications, internally and externally, including media relations and public image, and provides support to University leadership.
• Oversee implementation of best practices with respect to new student orientation.
• Assist in identifying, developing, and implementing student retention initiatives.
• Take a leadership role in the procurement of grants that support student engagement and success.
• Develop and foster communication with students, parents, faculty, community agencies, alumni, and the general public to address student concerns.
• Guide, promote, and establish partnerships with external parties for access to university facilities to attract more activity and exposure to campus.
• Enhance efforts to build a diverse, inclusive, and equitable community.
• Oversee the hiring and evaluation of professional and non-professional staff, and provide opportunities for the development of professionals in the division for personnel sustainability and growth.
• Responsible for divisions budget management, oversight, and resource allocations.
• Supervises employees and serves on committees as appropriate for institutional needs.
• Other duties and special projects as assigned.
  
  

Knowledge, Skills And Abilities

• Knowledge of workings of university structure, academic programs, policies and procedures
• Knowledge of technology relevant to recruitment, admissions, financial aid, and enrollment management
• Expertise in current enrollment management practices
• Leadership, supervision, planning and organization skills including team building, strategic planning, and continuous quality improvement
• Effective written and oral communication skills; ability to communicate complex ideas clearly, concisely, and persuasively
• Ability to work effectively with diverse constituencies across the University and the community
• Ability to operate independently and collaboratively with a diverse group of internal and external stakeholders
• Strong time management skills; ability to handle multiple tasks with accuracy while adhering to tight deadlines
• Proficiency with Microsoft Office software (Word, Powerpoint, Excel, Access, and Outlook) and ability to operate other web-based platforms for situational awareness, information management, and mass notification.
  
  

Required Qualifications

• Master’s degree in any academic discipline
• Significant higher education enrollment management experience
• Or, an equivalent combination of education and experience sufficient to successfully perform the essential duties of the job such as those listed above.
• Valid Driver’s License
  
  

Preferred Qualifications

• PhD in Public Relations or Administration, Communication, Marketing, or other related area.
• Slate experience
• Banner experience
  
  

Physical Demands

Sedentary Work: Exerting up to 10 pounds

FLSA Exempt Additional Demands

• May require occasional travel and/or night and weekend work.
• The above position description is intended to represent only the key areas of responsibilities; specific position assignments will vary depending on the business needs of the department.
  
  

Hours of Work

M-F 8:00am-4:30pm

Posting Detail Information

Posting Number S713P Open Date 12/01/2024 Priority Deadline 02/01/2025 Open Until Filled Yes