Sr. Director, Customer Marketing

We’re currently seeking a Senior Director, Customer Marketing to join our Headquarters team! The Senior Director of Customer Marketing is responsible for implementing strategies aimed at boosting customer acquisition, engagement, retention, and loyalty. This position requires a forward-thinking individual who can leverage data-driven insights to create impactful marketing programs that resonate with customers. The ideal candidate will demonstrate their expertise defining and implementing measurable end-to-end premium customer experiences. With a focus on building stronger customer relationships and collaborating with various internal partners, this role is crucial in driving a customer-first culture throughout the organization.   What You Will Do: Develop and implement a comprehensive personalized customer marketing strategy that aligns with business goals and drives improved customer engagement Collect and analyze customer data to gain insights into behavior, preferences, and trends, ensuring informed decision-making and strategy refinement Lead the development and implementation of innovative customer experience (CX) strategies at point-of-sale (POS), improving payment interactions Design and lead targeted marketing campaigns, aimed at maximizing customer engagement, product usage, and overall satisfaction Build and nurture strong relationships with key customer segments, including both B2B and B2C, fostering collaboration, advocacy, and a deep understanding of their needs Implement effective processes for gathering and utilizing customer feedback (e.g., Google Review, nps scores) to guide product and service improvements Develop and publish a customer scorecard to communicate to the organization the health of our customer and member base Establish and monitor key performance indicators (KPIs) to measure the effectiveness and return on investment (ROI) of customer marketing initiatives Manage the customer marketing budget, ensuring resources are deployed efficiently to maximize impact Lead, mentor, and inspire a team of marketing professionals to deliver innovative and successful customer marketing program How You Will Shine:  Proven experience developing and implementing data-driven, personalized marketing strategies across the full customer journey Customer experience expertise, with a strong track record defining customer experience goals, leading an organization to implement improvements, and measurement of business impact of improvements Strong analytical skills and the ability to interpret complex data to drive actionable insights Excellent communication and relationship-building skills Demonstrated leadership capabilities and experience in managing teams Ability to work collaboratively in a cross-functional environment Experience in budget management and strategic resource allocation