Demand Generation Marketing Lead - Paris/Palo Alto

Role Summary 

-We are a rapidly growing B2B software startup seeking a talented and experienced Leader to build the demand marketing capabilities.

-The ideal candidate will have a proven track record of developing and executing innovative marketing strategies that drive growth and customer engagement in the B2B software space.

-The role will report in our future Head of Global Marketing 

-The role is based in Paris 

Key Responsibilities 

Demand Generation Strategy:

-Develop and implement demand generation strategies that align with business objectives and revenue targets.

-Collaborate with cross-functional teams to define and execute integrated marketing campaigns.

Campaign Management:

-Plan, execute, and optimize multi-channel campaigns, including email, webinars, content syndication, paid media, and events.

-Manage campaign budgets and allocate resources effectively.

Lead Generation and Nurturing:

-Drive top-of-funnel lead generation efforts to build a robust sales pipeline.

-Implement lead nurturing programs to move prospects through the sales funnel.

Data Analysis and Reporting:

-Analyze campaign performance using key metrics and provide regular reports to stakeholders.Use data-driven insights to optimize campaigns and improve ROI.

Content and Messaging:

-Work with the product marketing team to develop compelling content and offers that resonate with our target audience

-Coordinate with third party agencies to build compelling content, events, and syndication programs

-Ensure consistent branding and positioning across all demand generation initiatives.

Technology and Tools:

-Proficiency using core demand gen & overall digital marketing toolsExperience implementing and building a demand gen marketing stack including tools like Markops platforms (Hubspot / Marketo / etc.) ABM tools (SFDC / ZoomInfo / etc.) Marketing analytics (Google analytics. etc.)

-Content management systems like Wordpress

-Stay up-to-date with the latest demand generation technologies and trends.

Collaboration:

-Work closely with the sales team to ensure leads are properly qualified and followed up on.

-Collaborate with the product marketing team to align demand generation efforts with product launches and updates.

Qualifications & profile 

-Proven experience in growth marketing, demand generation, or related field in the B2B software space - with Enterprise expertise 

-Thorough knowledge of GTM systems (including CRM, marketing automation, warm outbound tools, etc.)

-Strong leadership and team management skills, with a track record of developing and motivating high-performing teams.

-Excellent analytical skills, with the ability to use data to inform marketing strategies and measure performance.

-Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing, as they apply to the B2B software market.

-Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.

-Creative problem-solver, with the ability to think outside the box and develop innovative marketing strategies.

-Strong project management skills, with the ability to manage multiple projects and priorities simultaneously.

-Proficiency in marketing automation and analytics tools, such as Marketo, Salesforce, and Google Analytics.

-Passion for growth and continuous improvement, with a results-driven mindset.

-Familiarity with account-based marketing (ABM) strategies and tactics.

-Used to work with sales teams and exposure to command of the message / Value framework 

-Very hands-on; have a strong entrepreneurial drive and a builder approach

Now, it would be ideal if you : 

-Have a deep knowledge of the AI ecosystem 

-Have a good technical understanding of LLMs 

-Have experience of open source Experience with developer products.

Benefits

-Daily lunch vouchers 

-Contribution to a Gympass subscription 

-Monthly contribution to a mobility pass 

-Full health insurance for you and your family 

-Generous parental leave policy