Marketing Specialist

POSITION SUMMARY
MIT Federal Credit Union is looking for an energetic and proactive Marketing Specialist to build and execute multi-channel campaigns, drive social media engagement, and create relevant digital content to engage and support our membership and Credit Union needs

PRIMARY DUTIES AND RESPONSIBILITIES
• Support the marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, social media, digital advertising, events, or content marketing
• Coordinate the requests, planning, and execution of marketing campaigns, social media, SEO/SEM, and other marketing projects.
• Assist with managing multiple external and internal vendors and teams in the creative development of digital content, advertising materials, media planning, and high-impact promotions
• Responsible for day-to-day budget maintenance and awareness, including but not limited to submission, tracking, and reporting.
• Researches and recommends new tools, strategies, segmentation, SEO, best practices, etc., to ensure all marketing efforts are as successful and up to date.
• Assist in creating and maintaining editorial calendars and communicating deliverables.
• Performs other related duties as assigned

EXPERIENCE/SKILLS/KNOWLEDGE
• Experience or interest in digital and social, both paid and organic creative development and execution
• Strong organizational skills and ability to manage multiple projects simultaneously
• Ability to develop strong relationships with management and editorial teams
• Strong interpersonal skills with internal and external clients and the ability to communicate effectively with various teams
• Excellent writing skills, including presentation development and visual/verbal storytelling, with experience presenting virtually and in-person to an audience
• Experience with the creative development process with key stakeholders
• Strong knowledge of Adobe Cloud, Word, PowerPoint, and Excel
• Familiarity with standard research and ability to derive insights from the data

CHARACTERISTICS AND BEHAVIORAL STANDARDS
• Complies with all behavioral standards as outlined
• Displays professional behavior, attitude, appearance, and dress
• Projects a positive image for Credit Union
• Forwards the Credit Union's vision by displaying mutual respect, honesty, consideration of others, and open communication.
• Complies with all policies and procedures of MIT and MIT Federal Credit Union

EDUCATION/EXPERIENCE REQUIREMENTS
• Bachelor's degree in marketing, communications, or a related field required.
• A minimum of 3 years of marketing experience is required; additional experience preferred.
• Credit union/financial institution experience is considered a strength.