Social Media Specialist - Aurora, IL

Position Summary

The Social Media Specialist role at Mitutoyo America Corporation (MAC) is key to strengthening MAC’s digital presence and community engagement. This role requires a creative thinker with 2-4 years of proven experience in social media content production, who thrives both behind and in front of the camera. The ideal candidate is technically proficient in Adobe Creative Cloud (Photoshop and Premiere), comfortable operating professional video equipment, and adept at crafting engaging multimedia content that aligns with corporate branding guidelines. Success in this role requires proactive collaboration with internal teams to capture customer stories and leverage influencer partnerships, while maintaining consistency, creativity, and responsiveness to feedback. This position collaborates regularly with a talented marketing team, including content creators, graphic designers, digital media specialists, and product experts.

Reasonable Accommodations Statement

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential job functions.

Essential Job Responsibilities

Content Creation & Management:

• Create, schedule, and publish daily engaging posts across Facebook, LinkedIn, Instagram, X, and TikTok, aligned with Mitutoyo’s branding standards.
• Produce weekly high-quality 360-degree product images or videos, collaborating closely with internal teams.

Creative Video Production:

• Serve as a confident on-camera presence for dynamic and engaging video content.
• Operate and manage video equipment (Blackmagic cameras and switchers) to create visually compelling multimedia content.

Analytics and Strategic Insight:

• Regularly monitor, analyze, and report social media performance metrics using HubSpot, Sprout Social, and native social media analytics tools.
• Provide actionable insights based on data analysis to continually refine and enhance social media strategies.

Customer & Influencer Engagement:

• Proactively cultivate community engagement, responding promptly (within 24 business hours) to comments, inquiries, and messages across all platforms.
• Identify and collaborate with influencers, actively sourcing customer stories and testimonials that showcase real-world applications of Mitutoyo products.
• Ability to learn quickly, particularly about the metrology industry and Mitutoyo’s extensive product line.
• Perform other duties as assigned.

Skills You’ll Need:

• Communication, Oral and Written
• Innovative
• Problem Solving
• Customer Focus
• Results Driven
• Creativity, adaptability, resilience, and excellent teamwork skills.

Why choose Mitutoyo?
Mitutoyo America Corporation is a leader in the field of precision measuring tools and instruments. We serve an important role in providing state-of-the-art measurement products to manufacturing companies throughout North America. We are the only full-line provider of Metrology solutions in North America that can satisfy every measurement challenge faced by our customers. Our benefits include:

• Competitive Salary package - $65K annually
• Minimum 17 days PTO plus at least 10 paid holidays per year
• Shut down period at the end of the year
• Medical, Dental, Vision & Life Insurance
• STD, LTD, Employee Assistance Program
• 401(k) Plan plus company match
• Tuition Reimbursement
• Service Recognition
• Company Vacation House in Florida

Supervisory Responsibilities: This position has no supervisory responsibilities.

Work Environment: Office Environment. 

Physical Demands: The person in this position needs to be able to lift, carry and move up to 50 lbs.  Bending, squatting, pushing, and pulling are required.   

Position Type and Expected Hours of Work: This is a full-time position.  Monday – Friday 8:00AM-4:30 PM. This position is 100% on-site at Mitutoyo America in Aurora, IL. 

Travel: 5-10% travel required to attend trade shows, customers, and MAC showrooms.

Required Education and Experience: Bachelor’s degree in marketing, Communications, Journalism, Public Relations, or related field preferred.  2-4 years of direct experience managing and growing social media channels.  Advanced proficiency in Adobe Photoshop and Premiere. Familiarity with professional video equipment (Blackmagic video cameras and production switchers preferred).

Note: Candidate must provide a portfolio demonstrating prior social media campaigns, video production samples, content examples, and metrics evidencing past successes.

Preferred Qualifications: Experience managing social media within technical or manufacturing industries. Demonstrated track record of successfully engaging audiences, driving channel growth, and achieving measurable improvements in key social media KPIs. Previous experience creating content that involves complex or technical information clearly and effectively.

Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.  Duties, responsibilities, and activities may change at any time with or without notice.

Reports to: Digital Marketing Manager

The ideal candidate will have strong creative instincts, adaptability, teamwork, and excellent interpersonal skills. We seek an individual who thrives independently, is self-motivated, and can take the initiative while comfortably adhering to established approval processes. Clear communication and alignment with Mitutoyo’s brand and strategic goals are critical for success.

 Equal Opportunity Employer

Mitutoyo America Corporation is an Equal Opportunity Employer.  It is our policy to judge employees on their individual merits, skills, abilities, performance, etc.  The Company offers equal opportunities to all qualified applicants and employees without regard to race, religion, color, age, sex, national origin, veteran status, marital status, sexual orientation or disability in accordance with applicable federal and state laws.  This policy applies to all areas of our employment relationship.

Salary : $65,000