What are the responsibilities and job description for the Director & General Manager, Flavor Enhancers position at Mizkan America?
Description
Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.
The Director & General Manager, Flavor Enhancers for Mizkan America is responsible for managing and growing the Vinegar & Bitters portfolio (Private Label, Branded, and Angostura), while enhancing equity and delivering attractive financials for the brands.
ESSENTIAL DUTIES AND RESPONSIBILITIES :
- Build and shape a highly-effective, world-class Marketing team
- Serve as a passionate steward, advocate and gatekeeper for the products and the equities they have built
- Craft long term growth strategy and roadmap for the Flavor Enhancers portfolio
- While building brand equity, drive increased sales and profits for the portfolio
- P&L ownership for Flavor Enhancers portfolio
- Create and activate an integrated Marketing plan designed to grow this business, and contribute significantly to Mizkan, financially
- Work closely with Innovation and R&D leadership to develop and qualify new products, based on what will resonate most convincingly with consumers and retailers
- Work closely with Mizkan’s agencies to bring strategy to life with compelling, brand-building and usage-driving advertising and other forms of communication
- Develop regional / local media plans, and work closely with agencies to deploy media strategically
- Working closely with Sales, Connected Commerce, and cross functionally, help guide development of an annual consumer and trade promotion plan
- Guide consumer Research and Insights efforts for private label and branded portfolio
- Responsible for ongoing packaging development and optimization, across the full line of vinegar products
- Manage a best-in-class portfolio of external agencies, suppliers and consultants
EDUCATION, EXPERIENCE, AND QUALIFICATIONS :
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