Senior Social Media Strategist

At MJH Life Sciences our success is measured by your success! If you set your standards high and want to contribute to a winning team, we’ll provide you with every opportunity to help grow our company and your career. Our associates come from all backgrounds, sharing one key quality: determination to succeed. We value being Service Focused, having a Passion for Winning, Innovation, Respect, Integrity, and Teamwork. Nothing means more to us than hiring people with these attributes. If you believe you’re right for the job, this is the place to prove it!

The Senior Social Media Strategist position is a full-time role at The Agency Network at MJH Life Sciences (www.agencynetworkmjh.com).

Social Media Strategy & Execution Focused

• Develop and implement data-driven social media strategies for patients, caregivers, healthcare professionals (HCPs), and industry stakeholders.
• Manage content calendars and oversee the execution of organic and paid campaigns across platforms (LinkedIn, X, Facebook, Instagram, YouTube, Threads, and emerging channels).
• Collaborate with cross-functional teams (regulatory, medical affairs, legal, creative) to ensure compliant messaging.
• Monitor and analyze performance metrics, optimizing campaigns for engagement, reach, and conversions.
• Stay informed on FDA social media guidelines and ensure all content aligns with MLR (Medical, Legal, Regulatory) requirements.
  
  

Content Creation & Writing

• Write and edit social media posts, ad copy, blog articles, video scripts, infographics, and interactive content tailored for healthcare/pharmaceutical audiences.
• Adapt complex medical/scientific information into clear, compelling, and patient-friendly language.
• Develop social media toolkits for HCPs, advocacy groups, and internal stakeholders.
• Craft engaging narratives and patient stories while adhering to industry regulations.
• Collaborate with designers and video teams to create multimedia content that enhances engagement.
  
  

Community Management & Engagement

• Monitor, moderate, and respond to comments, messages, and inquiries in alignment with compliance guidelines.
• Identify opportunities for real-time engagement while mitigating risk.
• Partner with advocacy groups, KOLs, and patient influencers to foster authentic conversations.
  
  

Analytics & Optimization

• Track KPIs (reach, engagement, sentiment, conversions) and generate performance reports with insights.
• A/B test content formats and posting times to refine strategy.
• Stay ahead of emerging social media trends and recommend innovative approaches.
  
  

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field (Master’s preferred).
• 3 years of experience in social media marketing, digital content strategy, or copywriting within healthcare, pharmaceuticals, biotech, or medical communications.
• Strong understanding of FDA, HIPAA, and PhRMA guidelines for social media.
• Exceptional writing skills with the ability to simplify complex medical concepts.
• Proficiency in social media management tools (e.g., Sprout Social, Hootsuite, Meltwater).
• Experience with paid social media campaigns (LinkedIn Ads, Meta Ads, X Ads).
• Familiarity with SEO, analytics tools (Google Analytics, social listening platforms), and CRM integration.
  
  

This role also requires partnering with other internal teams and stakeholders, including marketers, programmers, copywriters, designers, project managers, account leads, researchers and sales.

• Bachelor's degree required
• At least 3 to 5 years of prior social media and influencer strategy, preferably at an agency and in the Pharma space
• Experience interacting with and growing a wide range of audiences with highly targeted, on-brand content, tone and brand traits.
• Overall knowledge of influencer engagement experience
• Ability to continually optimize campaigns to exceed KPIs, such as lead generation, engagement, lead score, conversion rates, awareness, share of voice, sentiment
• Proven success managing a wide range of campaigns and workflows simultaneously, efficiently and on deadline
• Working knowledge of personas, audience segmentation and social listening / social intelligence
• Influencer mapping, engagement and activation across all channels
• Knowledge of regulatory considerations in digital (e.g. GDPR) and specific to pharmaceuticals, biotechnology, patient privacy, adverse event reporting
• Proficiency in social media monitoring and management platforms
• Staying informed and ahead of social media marketing trends and emerging technologies to create strategic, data-driven recommendations
• Highest level analytical skills, using data to inform media strategies & optimizations
• Organized self-starter with ability to multi-task, prioritize, and meet deadlines
  
  

MJH Life Sciences provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. All employees of MJH Life Sciences are employed “At Will.” This means that either the employee or the Company is free to end the employment relationship at any time, for any reason, with or without cause and with or without notice.