Brand Educator - Ashtabula

Come work with us!

We are specifically looking for candidates that live in ASHTABULA and the surrounding areas. Hours vary; however, most events occur Thursdays - Sundays between 3pm-12am. Activations are typically 2-4 hours in length and the on-site hourly wage ranges from $30-$40 per hour. This is an Occasional Employment Position - available events vary from week to week.

The ideal candidate is looking to pick up 2-4 shifts a month and has availability starting around 3pm on weekdays and 11am on weekends, comfortable driving within an hour radius of downtown Columbus.

Candidates must be 21yrs. and older.

Who we are:

MKTG executes promotional activations for the #1 multinational alcoholic beverage company in the world. We represent well-known brands in bars, restaurants, liquor stores, sport and concert venues, and at special events. We need outgoing, engaging, and personable staff to sample products, educate consumers, create memorable interactions, take amazing photos, and accurately report on events.

What are MKTG Brand Educators?

MKTG Brand Educators (BEs) are Diageo brand enthusiasts that educate consumers on the Diageo Brand portfolio during on, off, and experiential special events. You must be able to deliver a unique sampling experience, and help consumers make informed brand decisions. You are expected to interact and actively engage consumers at the point of purchase and experience, with the end goal of reinforcing and/or increasing brand awareness. The BE embodies the Diageo brand they represent and humanizes the brand as a result. They build consumer trust by providing product knowledge and education. BEs have a wide range of job responsibilities related to engaging and encouraging consumers to recognize, prefer and purchase our client brands, as well as after event reporting. For this reason, MKTG hires personable, friendly, and professional Brand Educators.

This position is an Occasional Employment Position. Being hired as a Brand Educator does not guarantee that the employee will be assigned to any particular quantity of assignments. Brand Educators must sign-off on all required forms and must follow all laws and regulations specific to liquor sampling, as well as adhere to MKTG Policies & Procedures and the NA Diageo Marketing Code.

Primary Responsibilities:

• Actively engage and educate consumers at the point of experience, purchase and consumption
• Humanize the brands and build trust of consumers through education
• Lead consumers through a sampling journey of featured product(s)
• Regularly complete paid digital trainings for market brand and programs as directed - maintain accurate and up-to-date product knowledge
• Travel to different locations in the on and off premise
• Adapt to tech platforms to receive and input information necessary to represent the Diageo brands
• Arrive to events on time, in appropriate attire as specified by market team, and be prepared to execute promotions as outlined in program standards
• Distribute Diageo premiums to consumers
• Follow Responsible Server Guidelines and report Guideline violations
• Pre-merchandise accounts with Diageo point-of-sale (POS)
• Pay for bar spend or product via company issued debit card
• Pick up or accept delivery of promotional materials from Event Team
• Ensure proper care and return of company property (i.e. – uniforms, event materials)
• Accurately complete the paid post-event recap within 48 hours of event
• Take/ edit digital event photos
• Understand how Diageo brand differs from competitors and report on competitive activity while in market
• Maintain appropriate appearance for consumer engagement
• Follow all company policies and procedures

REQUIRED SKILLS & EXPERIENCE:

• MUST BE 21
• Must be extremely dependable, organized, reliable, timely and self-managed
• Must be tech savvy and own a smartphone
• Must be willing to work weekends and evenings
• Must be able to accurately report event metrics
• Basic understanding of Marketing helpful but not required. Prior Brand Ambassador experience a plus but not required. Must be willing to train virturally

Outgoing Brand Knowledge and Personification of the Brand – BE must complete training in order to understand what the brand/program represents, stands for and how it differs from other brands. BE must be able to translate brand information to consumers in a relatable manner.

Engaging - BE must be outgoing, personable and courteous with consumers and approach them with a friendly and helpful attitude, with the goal to build trust in the brand.

Reliable – BE must have reliable transportation and always arrive to events ready to start on time, and must work until event end

Strong administrative and customer service skills

Physical and Other Requirements:

• Able to stand/walk for extended periods of time (3 hours)
• Able to carry heavy trays, boxes, objects as needed
• Able to maintain a pleasant disposition under stress
• Satisfy consumer appeal and client marketing requirements
• Approachable and able to engage consumers

This Job Is:

A job for which military experienced candidates are encouraged to apply

A good fit for applicants with gaps in their resume, or who have been out of the workforce for the past 6 months or more

A good job for someone just entering the workforce or returning to the workforce with limited experience

A good fit for those looking to build their marketing resume

Open to applicants who do not have a college diploma

Please answer all questions when applying. After you apply we may follow up with additional questions.

COMPANY OVERVIEW:

MKTG, part of dentsu Creative, is a global creative agency composed of pioneers and practitioners of lifestyle marketing. We specialize in delivering strategic, business-oriented marketing solutions for leading brands via sports and entertainment, live experiences, retail marketing, enterprise/b-to-b engagement, and sponsorship marketing. We are committed to constantly evolving, refining, and inventing innovative brand engagements through deeper understanding of how people think, work, and live their lives. Headquartered in NYC, we have 1,450 employees and 7,000 Brand Ambassadors operating in 31 offices globally, with reach in 19 markets across the Americas, EMEA and APAC.

Who we are:

MKTG Inc. executes promotional activations for the #1 multi-national alcoholic beverage company in the world. We represent well-known brands in bars, restaurants, beer distributors, liquor stores, sport and concert venues, and at special events. Outgoing, engaging, and personable staff needed to sample products, educate consumers, and create memorable interactions in Ohio. This position specifically covers Ashtabula and surrounding areas.

Job Type: Part-time

Benefits:

• Flexible schedule
• Mileage reimbursement
• Paid training

Compensation Package:

• Hourly pay

Schedule:

• After school
• Choose your own hours
• Day shift
• Evening shift
• Night shift

Application Question(s):

• What is your normal weekly availability? (ex: Thursday and Friday after 3pm, All day Saturday)

Experience:

• Customer service: 1 year (Preferred)

License/Certification:

• Driver's License (Required)

Work Location: On the road

Salary : $30 - $40