Philanthropies Marketing Associate (Entry Level, Limited Term)

Background :

Every professional sports team plays an important role in the civic fabric of its community – authentically knitting together a diverse citizenry in allegiance to a shared fandom. The Washington Nationals are committed to leveraging its powerful, unifying, and highly visible brand to galvanize community engagement that delivers impact greater than the sum of its individual parts.

Washington Nationals Philanthropies is the official charitable arm of the Washington Nationals. Its mission is to help children, families, and communities thrive through sports-based youth development and access to healthy food. The organization delivers on this commitment by spurring investment in community-based programs that address the disparity of opportunity for residents of the region.

Since 2007, the foundation has issued over $7 million in grants to local organizations. Through its signature program, the Nationals Youth Baseball Academy, the organization operates year-round youth development and baseball instruction activities, as well as a holistic food access program – supporting the delivery of nearly 1 million meals into the Washington, DC region since 2018. Since 2013, the organization has invested $50 million for facility construction and annual programming through the Academy.

Summary :

Organizational growth and community impact depends heavily on the implementation and growth of grassroots fundraising capabilities. To accomplish this, the organization currently deploys more than a dozen unique fundraising activations throughout the year to stimulate and steward mass participation in high-quality community impact initiatives across a broad range of issues important to residents of the region. Leveraging the Nationals brand through marketing-led tactics, Nationals Philanthropies makes targeted calls to action that encourage fans and citizens to donate money and time to local causes, other vetted organizations, or in support of the grant-making function of Nationals Philanthropies to our nonprofit partners.

Position Overview :

The Marketing Associate will create and manage the dissemination of marketing content to a range of audiences and across a number of channels. The Associate’s work product will include social media content, website content updates, email marketing communications, presentations for use throughout the organization, development-focused materials, and materials publicizing specific events and campaigns. Working in direct support of the Sr. Director, the Associate will have a hand in creation and strategic deployment of all Philanthropies’ outward-facing content.

Essential Duties and Responsibilities :

• Manage creation and deployment of content across the Philanthropies’ website, social media channels, marketing emails, and direct mail, among other platforms.
• Support the Philanthropies’ development team and fundraising functions by creating and maintaining relevant materials including but not limited to proposals, presentations, letters and reports.
• Develop content responsive to external communications needs such as press releases, media advisories, and talking points.
• Perform similar work related to episodic Philanthropies programs and activities including annual fundraising events, player-driven and / or team-driven co-marketing activities, partnership announcements, and finite fundraising campaigns.
• Serve as administrative arm of marketing department, maintaining and organizing evergreen content including generic collateral, photograph and document libraries, links and other relevant marketing assets.
• Attend meetings relating to Washington Nationals marketing activities, maintaining a current knowledge base of episodic campaigns, slogans and trends.
• Support the Sr. Director in the management / oversight of third-party creative service providers.
• Support the fulfillment of donor activations such as auction items, Nationals player experiences, and pre-game ceremony participation.
• Work with Sr. Coordinator, Operations to manage Nationals Philanthropies’ Scoreboard Message platform.
• Track expenses and ROI associated with paid marketing activities through robust analytics assessment.
• Prepare necessary correspondence, reports, forms and documents as directed.
• Other duties as assigned.

Requirements :

Knowledge, Skills, and Abilities :

Physical / Environmental Requirements :

Compensation :

The projected wage rate for this position is $17.50 per hour. Actual pay is based on several factors, including but not limited to the applicant’s qualifications, skills, expertise, education / training, certifications, and other organization requirements. Starting salaries for new employees are frequently not at the top of the applicable salary range.

Equal Opportunity Employer :

The Nationals are dedicated to offering equal employment and advancement opportunities to all individuals regardless of their race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, matriculation, political affiliation, genetic information, disability, or any other protected characteristic under applicable law.

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