Marketing Manager/Director

The Marketing Manager/Director will serve as a leader on our marketing team, responsible for shaping and executing a comprehensive marketing strategy that aligns with our business objectives.

This individual will lead marketing efforts both strategically and tactically, developing brand messaging, driving lead generation campaigns and/or online or physical events for customer segments and product offerings, working with our internal digital team to ensure that our digital footprint and initiatives remains robust and working/developing/leading our external partner marketing and PR agencies.

The ideal candidate has a strong background in financial services or alternative investments, combines strategic thinking with a “roll-up-your-sleeves” mentality, and thrives in a growth-oriented, entrepreneurial environment. This role provides significant long-term opportunity as our firm continues its upward trajectory.

This individual will report directly to the Senior Vice President and will sit on the MLG Marketing Committee, Public Relations (PR) Committee and Social Affairs (SAC) Committee.

Key Responsibilities:

Strategic Planning & Positioning:

• Develop and implement a cohesive, multi-channel marketing strategy that supports the firm’s growth objectives, positioning us as a leader in the private real estate and alternatives space.
• Refine brand messaging and unique value propositions tailored to different audience segments, including institutional investors, family offices, and accredited individual investors.

Brand Management & Thought Leadership:

• Oversee brand guidelines and ensure consistent visual identity and messaging across all internal and external touchpoints.
• Collaborate with investment teams and subject matter experts to produce thought leadership content—whitepapers, market commentary, webinars, and presentations—that elevates the firm’s profile and educates the market.

Public Relations and External Communications

• Serve as key contact for public relations activities with external PR partner, maintaining and enhancing relationships with media and industry stakeholders.
• Guide PR strategies, including reviewing press releases and coordinating with external PR partners.
• Summarize quarterly metrics to review with the broader marketing committee and team

Demand Generation & Campaign Execution:

• Design and execute integrated marketing campaigns across digital, print, and in-person channels to generate qualified leads and nurture client relationships.
• In tandem with the Digital Marketing Manager, implement and optimize marketing automation tools and CRM systems to streamline campaigns, improve segmentation, and enhance the client experience.

Event & Partnership Marketing:

• Plan and manage marketing activities for industry conferences, sponsored events, and investor roadshows.
• Develop and maintain strategic partnerships with financial media outlets, industry influencers, and sector-specific organizations to amplify brand reach.

Team Leadership & Collaboration:

• Lead, mentor, and grow a small but dedicated marketing team, encouraging professional development and cross-functional collaboration.
• Work closely with senior management, product and investment teams, investor relations, and external agencies to ensure alignment on messaging, strategy, and market positioning.

Company Overview:

MLG Capital is a growing, nationwide, private real estate investment firm specializing in alternative investment strategies. Our portfolio encompasses a diverse range of real estate assets. We offer a series of diversified private real estate investment funds, an evergreen property contribution fund and separately managed accounts for one-off solutions.

Our offerings seek both institutional and accredited high-net-worth investor clients. As we continue to expand our reach, we are seeking a dynamic and entrepreneurial Marketing Manager/Director who will help elevate our brand, refine our market positioning, and drive growth through innovative, data-driven marketing initiatives.

MLG Capital functions as a series of private equity real estate funds and co-investment vehicles that are formed to acquire, directly or indirectly, a geographically diverse portfolio of commercial real estate. Investments consist of commercial multifamily properties, industrial, retail, office, and some “other” opportunistic opportunities located in strategically identified areas throughout the United States.

Since the inception of MLG Capital in 1987, we’ve had active, exited, or pending investments of approximately 47.9 million square feet of total square footage space across the United States, inclusive of approximately 41,300 apartment units, with exited and estimated current value exceeding $7.3 billion.*

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA or other relevant advanced degree is a plus.

Experience:

• Minimum of 7-10 years of marketing experience within the financial services sector—preferably in private equity, real estate, asset management, or alternative investments.
• Proven track record of driving measurable growth through integrated marketing strategies and campaigns.

Technical Skills:

• Proficiency with digital marketing channels, SEO, SEM, and marketing automation platforms (e.g., Salesforce, Pardot, Wordpress, Google Suite, Linkedin, HubSpot, Marketo).
• Experience with CRM systems, data analytics, and performance tracking tools. (Salesforce, Pardot, PowerBI, Salesforce Analytics/Tableau)

Interpersonal & Leadership Skills:

• Exceptional communication, presentation, and storytelling abilities.
• Demonstrated ability to work cross-functionally and influence key stakeholders at all levels.
• High degree of initiative, adaptability, and comfort operating in a fast-paced, entrepreneurial environment.

What We Offer:

• Competitive compensation package, including bonus potential and benefits.
• Opportunity to play a pivotal role in shaping the brand and marketing engine of a high-growth investment firm.
• Long-term career advancement prospects and professional development opportunities.
• A collaborative, dynamic environment that values innovation, integrity, and results.

If you are a strategic marketer with a proven ability to execute, a passion for real estate and alternative investments, and the desire to build something meaningful in a growth-focused environment, we encourage you to apply.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, disability, sexual orientation, national origin or any other category protected by law.

In compliance with the Americans with Disabilities Act, a “reasonable accommodation” will be made for an individual with a known physical or mental limitation unless it would require an action of significant difficult causing undue hardship.

This document covers the most significant duties performed but does not exclude other occasional work assignments not mentioned.

Type: Full-time

Location: Headquarters – Brookfield, WI

Physical Requirements: Ability to operate office machinery; including but not limited to: telephone, computer, copy machine, fax machine, printer, and mobile phone.

Working Conditions: Open work area, moderate to quiet noise levels.

• as of 12/31/2024. Value is consistent of disposing of assets as well as the current internal valuation of currently held assets as of 1231/2024. Values may not have been reviewed by an independent 3rd party and may be internal projections.