What are the responsibilities and job description for the Senior Paid Media Manager (Programmatic) position at mllnnl?
Job Description
Job Description
Company Description
mllnnl is a collective of performance marketers and inspired creatives dedicated to building brands we believe in and supporting causes we’re passionate about. We left the slow-moving, bureaucratic, big-agency world to create an agile, results-driven, quality-of-life focused agency experience, with incredible people, exciting projects, and great culture.
We’re a dynamic, collaborative team with an entrepreneurial spirit and high vibe. We are looking for like-minded individuals to join our growing team and help co-create the vision and work with us.
Job Description
We are seeking an experienced Senior Paid Media Manager (Programmatic) to join our dynamic, fast-paced boutique creative social and digital agency, supporting work for a leading health and technology client. You will be responsible for developing data-driven programmatic media strategies to meet business objectives while managing campaigns across CTV, display, and audio inventory sources.
Key Responsibilities
Lead programmatic media planning with a focus on audience targeting, segmentation, flighting, and budgeting, ensuring alignment with client KPIs.
Manage execution and build out of campaign plans on platform, including establishing Private Marketplace (PMP) and Programmatic Guaranteed (PG) buys.
Analyze performance data, delivering clear insights and actionable recommendations to optimize programmatic campaigns.
Own budget tracking and allocation across all platforms, ensuring efficient spend and pacing.
Collaborate with internal teams on campaign strategies, reporting, and goal alignment.
Provide strategic creative guidance for ad development to maximize campaign performance.
Build and nurture relationships with ad networks, technology vendors, and partners.
Stay current with programmatic best practices, platform updates, and emerging media innovations.
Maintain a deep understanding of the digital ecosystem, including programmatic channels.
Qualifications
4-5 years of experience managing programmatic campaigns, including hands-on use of DSPs, with experience managing paid social campaigns on platforms such as Google, Facebook, TikTok, X, etc.
Client-facing experience, with proven ability in storytelling, reporting, strategic planning, and campaign performance management.
Proficient in analyzing programmatic performance data and optimizing campaigns based on insights.
Excellent time management and multitasking skills in a fast-paced environment with tight deadlines.
Strong attention to detail with demonstrated analytical skills.
Exceptional verbal and written communication skills.
Enthusiastic, data-driven, creative, and committed to staying on top of digital media trends.
Salary Range
Depending upon experience, salary range is between $80,000 - $100,000.
Additional Information
All your information will be kept confidential according to EEO guidelines.
Salary : $80,000 - $100,000
