Director, Creative Strategist

Overview

Major League Soccer (MLS) is seeking an experienced and dynamic Creative Strategist to lead the development of compelling creative strategies that elevate our brand and engage diverse audiences. This role is pivotal as we shape and evolve the MLS brand’s storytelling and vision across all consumer touchpoints.

As a key strategic leader within the creative team, the ideal candidate is a strategic thinker that will bridge the gap between creativity and business objectives, partnering closely with teams — including marketing, design, and external agencies—to deliver compelling narratives that resonate with diverse audiences, ensuring consistency and creativity at every stage of concepting, development, and execution.  Reporting directly to the Creative Director, you will play an instrumental role in defining the voice, vision, and storytelling framework of MLS, ensuring a cohesive brand experience across all consumer touchpoints.

Responsibilities

• Spearhead the creation of innovative brand narratives, campaign concepts, and messaging frameworks that drive brand growth, engagement, and cultural relevance.
• Serve as the lead strategic liaison between creative, marketing, and external partners, aligning business goals while pushing creative boundaries.
• Uphold and evolve MLS’s brand identity, ensuring consistency of tone, voice, and visual storytelling across all platforms and initiatives.
• Provide strategic direction to the cross-functional marketing org, creative team, and external agencies and partners to ensure a cohesive and impactful execution of creative ideas that resonate and grow the MLS brand and fandom.
• Champion the use of storytelling as a strategic tool to connect with diverse audiences across all platforms.
• Oversee multiple projects simultaneously, ensuring timelines and quality standards are met.
• Stay ahead of industry trends, audience behaviors, and cultural movements to inform and inspire groundbreaking creative work.
• Lead and mentor a team member dedicated to creative strategy, fostering a culture of innovation, growth, and collaboration.

Qualifications

• Bachelor’s Degree Required
• 8 years of relevant professional experience in agency and/or client-side creative strategy or brand strategy roles.

REQUIRED SKILLS:

• A proven ability to influence brand direction and drive business impact through creative storytelling.
• Deep understanding of diverse audiences and the ability to craft inclusive, resonant messaging.
• Ability to manage multiple projects in a fast-paced environment without compromising quality.
• Proficiency in Google suite of products (Google Slides, Sheets, Docs, etc.).
• Proficiency in project management tools.
• High-level of commitment to a quality work product and organizational ethics, integrity and compliance.
• Strong interpersonal skills and the ability to effectively communicate, both verbally and in writing.
• Demonstrated decision making and problem-solving skills.
• High attention to detail with the ability to multi-task and meet deadlines with minimal supervision.
• Proficiency in Word, Excel, PowerPoint and Outlook.

DESIRED SKILLS:

• Knowledge of the Spanish Language (business proficiency).
• Knowledge of the sport of soccer.

TOTAL REWARDS:

Major League Soccer offers a competitive starting base salary of $115,000 - $135,000, based on individual qualifications, market financials, and operational business needs. We are committed to providing a Total Rewards package that attracts, supports, engages, and retains talent. Our benefits package includes comprehensive medical, dental, and vision coverage, a $500 wellness reimbursement, generous PTO, and a hybrid office/remote work schedule to promote work-life balance. We also prioritize career and professional development, offering on-the-job training, feedback, and ongoing educational opportunities.

At Major League Soccer, we are proud to be an equal opportunity employer. We value diversity and inclusion and believe that a diverse workforce enhances our ability to compete in the marketplace. We are committed to providing equal employment opportunities to all individuals regardless of race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

We are dedicated to ensuring that individuals with disabilities are provided reasonable accommodation throughout the job application or interview process, essential job functions, and other benefits and privileges of employment. If you require accommodation, please contact us to request it.

Join our team and be part of the Major League Soccer family, where we elevate the game and inspire greatness!

Salary : $115,000 - $135,000