Digital Marketing Assistant

Responsibilities:

Work as part of a team that strategically collaborates to fulfill internal and external customer requirements

Website General Management:

• Maintain and update content across multiple websites on different platforms (e.g., Wix and EvolutionX).
• Monitor website performance and implement SEO best practices to improve search rankings and user experience.
• Coordinate with management and internal design team to ensure website functionality and aesthetics are optimized.

Digital Ad Targeting:

• Develop and manage digital advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Conduct market research to identify target audiences and create effective ad targeting strategies.
• Monitor and analyze ad performance metrics, making adjustments to optimize ROI.

Social Media Marketing:

• Create, schedule, and publish engaging content on LinkedIn, Facebook, Instagram, and Twitter.
• Develop and implement social media strategies to increase brand visibility and engagement.
• Monitor social media channels for trends, opportunities, and audience feedback.
• Collaborate with the design team to produce high-quality visual content for social media posts.

Analytics:

• Track and analyze the performance of digital marketing campaigns using tools like Google Analytics, social media insights, and ad platform analytics.
• Prepare regular reports on key metrics, campaign performance, and overall digital marketing effectiveness.
• Use data-driven insights to recommend improvements, optimization, and new strategies.

Reporting

• Create analytics dashboard to share information
• Provide weekly reports to manager
• Present status updates to leadership team on a quarterly basis

Lead a wide variety of digital creative projects, including:

• Website maintenance creative for four existing websites, 3 informational and 1 ecommerce.
• Create a new informational website.
• Create new digital ads for internal and external customers.
• Create images and write copy for social media creative

Marketing Team General Support & Teamwork

• When customer demands and priorities shift, provide support for the Packaging and Graphics Designer on a wide variety of creative projects, including packaging updates, marketing collateral (catalogs, brochures, sales flyers, etc.), photography, etc.

Required Qualifications:

• High School Diploma required; Associate’s or Bachelor’s degree in Digital Marketing preferred.
• 3 years of experience in digital marketing, including website management, digital advertising, and social media marketing.
• Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Business Manager).
• Strong understanding of SEO, SEM, and PPC strategies.
• Experience and adeptness with social media management tools (e.g., Hootsuite, Buffer, Loomly, SocialPilot, Sendible, etc.)
• Excellent written and verbal communication skills.
• Strong understanding and skills with Microsoft Office programs, specifically Outlook, Word, PowerPoint and Excel.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Ability to manage multiple projects and deadlines effectively.

Preferred Skills:

• Experience with content management systems (CMS) like WordPress, Shopify, or Wix.
• Graphic design skills and proficiency with design tools like Adobe Creative Suite (Photoshop, Illustrator).
• Familiarity with email marketing platforms (e.g., Mailchimp, HubSpot, Constant Contact, etc.).
• Knowledge with email marketing platforms (e.g. Mailchimp, HubSpot, Constant Cotact, etc.)
• Experience with video editing and production.
• Certifcation in Google Ads, Facebook Blueprint, or other relevent digital marketing certifications.
• Strong organizational skills and attention to detail.
• Ability to work collaboratively in a team environment and independently as needed.

Job Type: Full-time

Pay: $22.00 - $27.00 per hour

Expected hours: No less than 40 per week

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Work Location: In person

Salary : $22 - $27