What are the responsibilities and job description for the Marketing Coordinator position at Mobility Unlimited Inc. dba KayserBettenUS?
Overview
We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. In this role, you will be responsible for supporting the development and execution of marketing strategies that enhance brand awareness and drive engagement. The ideal candidate will possess a strong understanding of digital marketing, social media, and content creation, along with excellent communication skills. This position offers an exciting opportunity to contribute to various marketing initiatives while collaborating with cross-functional teams.
Responsibilities
- Assist in the development and implementation of marketing campaigns across multiple channels, including digital, print, and social media.
- Create engaging content for various platforms, ensuring alignment with brand messaging and target audience.
- Manage social media accounts by scheduling posts, responding to inquiries, and analyzing engagement metrics.
- Support marketing automation efforts by setting up campaigns and tracking performance.
- Collaborate with product management teams to develop promotional materials that effectively communicate product features and benefits.
- Conduct market research to identify trends, competitor activities, and customer preferences.
- Coordinate advertising sales efforts by liaising with external vendors and partners.
- Maintain the company’s website by updating content using HTML as needed.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field is preferred.
- Proven experience in digital marketing, social media marketing, and content marketing.
- Familiarity with marketing automation tools and techniques.
- Strong copywriting skills with the ability to create compelling content for diverse audiences.
- Knowledge of Google analytics tools to track campaign performance is a plus.
- Experience in print advertising and product management is desirable.
- Proficiency in HTML is an advantage but not mandatory.
- Excellent organizational skills with the ability to manage multiple projects simultaneously.
- Strong interpersonal skills with a collaborative mindset.
Join us as we strive to elevate our brand presence through innovative marketing strategies!
Job Type: Full-time
Pay: $49,569.00 - $52,034.00 per year
Benefits:
- Paid time off
Schedule:
- 8 hour shift
- Day shift
Experience:
- Marketing: 2 years (Required)
Ability to Commute:
- Allentown, PA 18102 (Preferred)
Ability to Relocate:
- Allentown, PA 18102: Relocate before starting work (Preferred)
Work Location: In person
Salary : $49,569 - $52,034