What are the responsibilities and job description for the Field & Event Marketing Coordinator position at MobilityWorks?
**Job Title:** Field & Event Marketing Coordinator
The Field & Event Marketing Coordinator plays a critical role in developing and executing marketing strategies that drive store growth and demand generation. This includes planning and executing targeted marketing campaigns, supporting grand openings and store events, coordinating national trade shows, developing influencer marketing programs, and regional and store-based marketing initiatives.
**Key Responsibilities:
- Integrate corporate communications with local marketing programs to create effective multi-channel marketing initiatives, ensuring alignment with overarching objectives while maintaining brand consistency.
- Coordinate events such as grand openings and customer appreciation days, upholding the highest standards in event management and brand adherence to deliver optimal customer experiences.
- Lead and support events like Abilities Expos, advising stores on local event participation and setting guidelines for success.
- Monitor and report on project outcomes, ensuring effective lead follow-up and conversion, and collaborating with field teams to link marketing efforts directly to revenue generation.
- Provide insights on competition and local trends to refine marketing strategies and content roadmaps.
- Analyze performance metrics to guide retail stakeholders and suggest improvements.
- Oversee digital communication tools to support field operations effectively.
- Maintain strong communication as the liaison between general managers and marketing teams, deepening understanding of product offerings and client personas to inform marketing strategies.
- Ensure projects meet goals within budget constraints, maintaining financially sound operations.
- Facilitate product demos and safeguard brand standards in-store.
- Uphold professionalism in all interactions and adhere to company policies, safety regulations, and core values.
- Organize field events and manage vendor relations for seamless logistics.
- Develop promotional materials and analyze data using CRM and automation tools, ensuring robust budget management.
**Requirements:
- Bachelor's or Associates Degree in Business, Marketing, Communications, or related degrees/experience.
- 0-3 years of experience in marketing, preferably with a multi-location, national company.
- Experience working with marketing data in a CRM environment (SalesForce highly desirable).
- Demonstrated writing skills with proper grammar, punctuation, and sentence structure.
- Quick learner, self-motivated, and able to multi-task on multiple projects simultaneously.
- Skilled in all Microsoft Office programs with advanced Excel capabilities.
- Ability to rapidly learn and take advantage of new concepts and technologies.
