What are the responsibilities and job description for the Marketing Coordinator position at MobilityWorks?
The Field & Event Marketing Coordinator role at MobilityWorks is a unique opportunity to develop and execute marketing plans that drive store growth and demand generation.
This includes planning and executing marketing activities that educate and engage targeted audiences, build brand awareness, and generate leads.
- Regional and Local Marketing Management: Ensure all programs align with overarching objectives while maintaining brand consistency.
- Store Event Oversight: Coordinate events such as grand openings and customer appreciation days.
- Project Accountability and ROI Tracking: Monitor and report on project outcomes, ensuring effective lead follow-up and conversion.
- Digital Asset Management: Oversee digital communication tools to support field operations effectively.
In this role, you will analyze performance metrics to guide retail stakeholders and suggest improvements. You will also develop promotional materials and analyze data using CRM and automation tools.
We are looking for a self-motivated and detail-oriented individual with excellent writing skills and ability to multi-task on multiple projects simultaneously.
Experience working with marketing data in a CRM environment is highly desirable.
