Marketing Associate

Job Title: Marketing Associate

Location: On-Site

Base Salary: $65K . Flexibility depending on experience

Performance Bonuses: Eligible for performance-based bonuses linked to campaign effectiveness and creative contributions.

Job Summary:

As a Marketing Associate, you will be responsible for executing and optimizing marketing efforts across various channels. This role involves developing marketing materials, conducting market research, and analyzing data to evaluate campaign effectiveness. You will work closely with stakeholders to create cohesive branding messages and facilitate strategies that drive business goals.

Key Responsibilities:

• Website Development & UX Optimization: Build and maintain marketing landing pages and websites, ensuring modern UX/UI principles for better engagement and conversion rates. Optimize existing websites through A/B testing, layout improvements, and performance tracking.
• Creative Branding & Content Strategy: Develop branded marketing assets, write compelling copy for various platforms, and ensure brand consistency across all materials.
• Marketing Automation & Lead Generation: Manage workflows in Salesforce and Pardot, conduct quality control on incoming leads, and refine audience targeting strategies.
• Paid Media & Digital Advertising: Collaborate with external agencies on LinkedIn Campaign Manager ad campaigns, analyze ad performance data, and adjust targeting for better ROI.
• Email Marketing & Outreach: Design and execute email campaigns, set up automation, and monitor performance metrics.
• Reporting & Data Analysis: Track and analyze marketing KPIs, review call tracking data, and align marketing efforts with revenue goals.
• Project & Vendor Management: Coordinate marketing projects, work with external designers and agencies, and manage marketing assets and documentation.

Skills & Qualifications:

• Technical Skills: Proficiency in LinkedIn Campaign Manager, Pardot/Salesforce, Hayflow, WordPress, Google Analytics, ClickUp or MS Project, HTML, CSS, JavaScript. Adobe Creative Suite is a plus.
• Experience: 2 years in marketing, with a focus on website development, UX optimization, and digital marketing.
• Behavioral Competencies: Creativity, strong communication skills, collaborative spirit, adaptability, attention to detail, problem-solving skills, time management, proactive attitude.

Who You Are:

• An emerging marketing professional eager to develop skills in various aspects of marketing.
• Familiar with digital marketing tools and platforms.
• Capable of assisting with content creation for marketing communications.
• Able to handle multiple projects simultaneously in a fast-paced environment.
• Enthusiastic about learning new marketing techniques and strategies.
• A strong communicator, comfortable presenting ideas and reporting on results to team members.

Benefits:

• Comprehensive benefits package including Medical, Dental, Vision, and Life Insurance.
• 401(k) plan with company match.
• PTO, including vacation, sick days, and holidays.

Our Culture: Our company culture encourages creativity, open communication, and continuous professional growth. We support a collaborative environment where every team member’s input is valued and fosters a workplace where everyone can make an impact.

Apply Today: If you are a driven individual with a passion for marketing and a desire to grow within an innovative team, we encourage you to apply for the position of Marketing Associate. Join us in driving our marketing efforts forward and expanding our reach in the industry.