What are the responsibilities and job description for the Offline Marketing Manager position at Mochi Health?
100,000 - $ 120,000 Full-time / Onsite
About The Role
Mochi Health is seeking an experienced Offline Marketing Manager to own our growth efforts via offline marketing channels. In this role, you will be instrumental in expanding Mochi's customer outreach efforts in TV (linear & OTT), Streaming Video, Radio, Direct Mail, Streaming Audio, and Podcasts. You'll work closely with design, product, analytics, and outside vendors to create and execute campaigns. This role reports to Mochi's Head of Growth..
The ideal candidate will have a passion for making a positive impact in the healthcare space, a firm foundation in marketing principles, and a track record of success planning, executing, and optimizing offline marketing campaigns, with strong experience overseeing TV commercial production preferred. You're a self-starter that is comfortable in a quickly changing startup environment.
What You'll Do
- Drive all aspects of offline media strategy and execution for the growth team : planning, vendor management, execution, reporting, analytics and optimization, as well partnering with our Design team on advertising planning and development.
- Achieve numeric conversion goals at or below the target customer acquisition cost.
- Collaborate with the rest of the marketing team on integrated campaigns, and a coordinated messaging strategy.
- Partner with analytics to evaluate ongoing campaign performance, including questions of attribution, and assess the results of creative or other testing.
- Manage day to day relationships with offline media vendors and agencies to drive optimal performance.
- Extract campaign and channel insights and transform them into actionable changes that will drive channel efficiencies and accelerate performance.
Who You Are
Life at Mochi
The base salary for this full-time position ranges from $100,000 to $120,000, in addition to equity and benefits. The salary range listed in each job posting represents the minimum and maximum targets for new hire salaries across all locations. Actual compensation within this range is determined by various factors, such as job-related skills, experience, relevant education or training, and location.
Salary : $100,000 - $120,000
