What are the responsibilities and job description for the Media Supervisor position at MODCO Media?
MEDIA SUPERVISOR
Summary of Position:
Responsible for overseeing plan execution (strategic planning & plan implementation) that translates clients’ marketing and advertising objectives into overarching media campaigns and works within a cohesive cross-platform media recommendation. Develop unique interactive plans, inclusive of custom programs, that are consistent with approved strategies and budget.
Essential Functions:
Lead team (Planners & Assistants) in day-to-day responsibilities
Oversee completion of daily assignments, including but not limited to: reporting, tagging/trafficking, optimizing, negotiating, gathering screenshots, vendor communication & meetings, custom creative review, sending RFPs, planning (including slide/deck development), billing (client & vendor), internal/external status updates, research projects, etc.
Contribute to building and managing client relationships through daily communication.
• Strong understanding of social and programmatic channels.
Experience activating digital media including planning, trafficking, optimizing, and reporting
Utilize planning tools such as comScore, MRI, Vivvix, Pathmatics and other resources to create a media plan strategy
Express understanding of client objectives through sound strategic recommendations and associated rationale
Create decks for media recommendations that thoroughly and clearly explain/showcase recommendations
Communicate with and inspire clients via phone, email or in-person interaction
Review/QA reporting generated by junior team members
Write client-facing POVs to evaluate media opportunities
Responsible for keeping up-to-date billing charts and working with the billing department to ensure all bills are paid
Follow, analyze, and optimize against digital trends and the latest technological advancements in the media landscape
Contribute to strategy and brainstorming sessions for new clients and pitches
Manage multiple accounts and excel at multi-tasking. Also includes the potential of working on ad-hoc requests as needed.
Organizational Relationships
Position Reports To: Associate Media Director
Qualification Requirements
Bachelor degree is required
Discipline Specific Skills
Must have 4 years of relevant media planning and buying experience in various mediums with an emphasis on digital
Prior experience in the following verticals: B2B, Financial, Higher Education, Non-Profits
Strong working competency in these specific digital tactics:
- Digital Display/Video
- Rich Media/Custom Content
- Social Media Channels
- Programmatic Marketplace
Exposure to traditional media platforms (TV, Print, and Out-of-Home)
Experience managing others
Experience working in an integrated capacity with Planning, Activation and Creative teams
Knowledge and understanding of tools and resources such as comScore, MRI, Vivvix, DCM, Tableau, etc.
Familiar with various forms of digital pricing models (CPM, CPC, CPV, CPA, CPCV, etc.) and when to leverage each
Ability to use third-party ad servers to traffic media campaigns and pull reports; experience with DCM is crucial
Proficient in PowerPoint, Excel, Word, Google Docs
Exceptional written, verbal, and negotiation skills with the ability to communicate with all levels of employees & clients
Strong time management skills
Attention to detail and advanced follow-through skills
Salary range $90,000-$110,000
Salary : $90,000 - $110,000
