Senior Analyst, Media Insights

Senior Analyst, Media Insights

Overview

Modco Media, a full-service media agency, is seeking the expertise of a Digital Marketing focused Media Insights Senior Analyst. In this position at Modco, you will support client on boarding, strategic measurement planning and marketing reporting development that will help continue the expansion of our agency’s reporting & insights capabilities. Your goal is to help the media team discover data insights that lead to an integrated marketing strategy.

Specialties : Digital Marketing Strategy, Data Analysis

Ideal Candidate Traits : Collaborative Team Player, Self-Driven, Attention to Detail, Reliable

Responsibilities :

• Support the team’s campaign optimization across all media channels by conducting analysis and providing insights
• Support media team’s strategy by providing post campaign analysis to assist in future campaigns
• Develop training and educational resources including :

o Learning resources & training that support the improvement of reporting analysis through data story telling

o Supporting team members on reporting tools learning and operation

o Client facing guides to help empower them to utilize media reporting as self-service reporting and analysis

Organizational Relationship : Position Reports to VP, Media

Qualification & Skills : Bachelor’s degree in Marketing, preferred Masters

Discipline Specific Skills :

Salary Range : $80,000-90,000

Salary : $80,000 - $90,000