Head of Marketing – Data, AI & Analytics

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Location : California Santa Clara USAJob Type : Full-Time | OnsiteSalary Range : USD 150000 - 180000Experience : 8 - 15 YearsWork Authorization : US CitizenJob PurposeOur client is seeking a senior marketing executive to lead branding and marketing initiatives for its Data, AI, and Analytics business. This role focuses on developing a strong brand presence, executing strategic marketing initiatives, and driving growth in a fast-paced IT services environment. The ideal candidate will have expertise in analytics-driven marketing, public relations, industry analyst relations, and lead generation, ensuring the client’s leadership in the Data and AI IT services space.Roles And ResponsibilitiesStrategic Marketing Execution : Develop and implement comprehensive marketing plans aligned with business objectives to enhance brand visibility and market share.Brand Positioning & Analyst Relations : Strengthen the client’s market presence by engaging with industry analysts, ensuring services and solutions are well-represented in market reports.Public Relations & Media Management : Oversee PR strategies, manage press releases, and foster relationships with media professionals and industry influencers.Lead Generation & Customer Engagement : Design and execute lead generation campaigns while developing marketing initiatives to enhance customer retention and awareness of new services.Partnership Marketing : Collaborate with strategic partners to create co-marketing initiatives that leverage joint capabilities for market expansion.Data-Driven Campaign Management : Utilize advanced analytics to assess marketing performance, optimize strategies, and ensure campaign effectiveness.Market Research & Competitive Analysis : Conduct ongoing industry research to stay ahead of trends and adapt marketing strategies accordingly.Performance Reporting : Provide regular reports to senior management, offering insights and recommendations for continuous marketing improvements.Must-Have QualificationsBachelor’s degree in Marketing, Business Administration, or a related field (Master’s preferred).Minimum of 8 years of experience in marketing, with a strong focus on brand development, analytics-driven marketing, and strategic partnerships in IT services.Proven expertise in executing integrated marketing campaigns.Strong analytical, organizational, and creative problem-solving skills.Proficiency in digital marketing tools, CRM systems, and marketing automation platforms.Excellent communication and interpersonal skills, with the ability to work independently in a dynamic environment.

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Salary : $150,000 - $180,000