What are the responsibilities and job description for the Marketing Analytics & Brand Strategy Lead position at Mogi I/O : OTT/Podcast/Short Video Apps for you?
Marketing Analytics & Brand Strategy Lead
Location : California, Santa Clara, USA
Job Type : Full-Time | Onsite
Salary Range : USD 150,000 - 180,000
Experience : 8 - 15 Years
Work Authorization : US Citizens / Green Card / H1B
Job Purpose :
Our client is seeking a senior marketing executive to lead branding and marketing initiatives for its Data, AI, and Analytics business. This role focuses on developing a strong brand presence, executing strategic marketing initiatives, and driving growth in a fast-paced IT services environment. The ideal candidate will have expertise in analytics-driven marketing, public relations, industry analyst relations, and lead generation, ensuring the client’s leadership in the Data and AI IT services space.
Roles And Responsibilities :
- Strategic Marketing Execution : Develop and implement comprehensive marketing plans aligned with business objectives to enhance brand visibility and market share.
- Brand Positioning & Analyst Relations : Strengthen the client’s market presence by engaging with industry analysts, ensuring services and solutions are well-represented in market reports.
- Public Relations & Media Management : Oversee PR strategies, manage press releases, and foster relationships with media professionals and industry influencers.
- Lead Generation & Customer Engagement : Design and execute lead generation campaigns while developing marketing initiatives to enhance customer retention and awareness of new services.
- Partnership Marketing : Collaborate with strategic partners to create co-marketing initiatives that leverage joint capabilities for market expansion.
- Data-Driven Campaign Management : Utilize advanced analytics to assess marketing performance, optimize strategies, and ensure campaign effectiveness.
- Market Research & Competitive Analysis : Conduct ongoing industry research to stay ahead of trends and adapt marketing strategies accordingly.
- Performance Reporting : Provide regular reports to senior management, offering insights and recommendations for continuous marketing improvements.
Must-Have Qualifications :
Seniority Level : Mid-Senior level
Employment Type : Full-time
Job Function : Marketing and Sales
Industries : Software Development
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Salary : $150,000 - $180,000
