Senior Manager, B2B Marketing Strategy

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Position Summary

The Senior Manager of B2C Marketing Strategy is responsible for developing and leading execution of comprehensive marketing strategies to drive customer acquisition and retention with end-consumers of the company’s products and services. This role will collaborate within the marketing team and with cross-functional departments such as commercial strategy, sales, product, and data analytics to deliver data-driven marketing initiatives that support business growth and align with overall company objectives.

The ideal candidate is a strategic thinker, skilled in consumer behavior, omni-channel marketing strategies, and measuring return on marketing investments (ROMI), with a proven track record of delivering impactful marketing programs that generate significant revenue growth via acquisition and retention of customers.

Salary Range: $116,644 - 151,637

Position Responsibilities May Include, But Not Limited To

• Develop and lead execution of omni-channel B2C marketing strategies to achieve company objectives with end-consumers
• Identify key market trends, consumer insights, and competitive dynamics to inform marketing strategies and product positioning
• Define key performance indicators (KPIs) for marketing initiatives and ensure proper tracking and measurement of performance against goals
• Shape lifecycle marketing initiatives to enhance customer acquisition, drive repeat purchases, and increase customer lifetime value
• Oversee personalization and segmentation strategies to ensure marketing efforts resonate with key audience segments
• Utilize data-driven insights to adjust marketing strategies and optimize effectiveness against business growth goals
• Provide regular reporting and presentations to senior leadership, highlighting marketing performance, opportunities, and challenges
• Partner with cross-functional teams (sales, product, analytics, and customer service) to ensure alignment of marketing strategies with broader business goals
• Work closely with fellow marketing team members to implement compelling marketing strategies that align with the brand’s vision and mission while also accomplishing assigned business objectives
• Cultivate a collaborative and high-performance culture
  
  

Required Skills And Experience

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 7 years of experience in B2C marketing, with a focus on strategy, omni-channel marketing, and customer acquisition and retention
• Growth-minded, results-oriented, self-starter with a strong track record of delivering measurable marketing impact on the business
• Excellent communicator with demonstrated ability to build strong relationships and facilitate alignment cross-functionally
• Extremely organized with excellent project management skills
• Highly analytical with excellent attention to detail; comfortable analyzing data to uncover actionable insights, visualize output for a variety of audiences and make informed decisions
• Strong knowledge of marketing tools and platforms (Google Analytics, CRM systems, marketing automation systems, etc.)
• Ability to thrive in a fast-paced, dynamic environment with a focus on innovation and growth
  
  

Preferred Skills And Experience

• Master’s degree or MBA
  
  

Physical Requirements

• Repetitive motions that include the wrists, hands and/or fingers
• Sedentary work that primarily involves sitting, remaining in a stationary position for prolonged periods
• Visual perception to perform job including peripheral vision, depth perception, and the ability to adjust focus