The Role :
The Creative Lead will play a critical role in defining and elevating MomentM’s visual identity while also supporting the Head of Marketing in executing a cohesive brand experience across all touchpoints. This role requires a strategic, design-forward, and hands-on approach to art direction, graphic design, UX / UI, packaging, and photoshoot production, ensuring a seamless and compelling consumer journey across e-commerce, social, paid media, and product packaging.
The ideal candidate has a strong creative vision and the ability to balance brand storytelling with performance-driven design, bringing expertise in digital and print execution while also providing creative leadership in shaping MomentM’s overall aesthetic.
Key Responsibilities :
Brand & Art Direction :
- Develop and evolve MomentM’s visual identity, ensuring a premium and cohesive brand aesthetic across all channels.
- Lead creative direction for photoshoots and video production, collaborating with photographers, stylists, and content teams to craft compelling brand storytelling.
- Provide art direction and oversee the production of campaign assets, digital content, and packaging design.
Graphic Design & Digital Execution :
Create and execute high-quality visual assets for digital platforms, including Shopify, email marketing (Klaviyo), social media, and paid media campaigns.Develop conversion-optimized designs for landing pages, e-commerce experiences, and performance marketing materials.Partner with marketing and growth teams to test and iterate on creative assets for maximum impact.UX / UI & E-Commerce :
Own the visual and user experience strategy for the Shopify storefront, ensuring seamless navigation and a compelling brand experience.Apply UX / UI best practices to e-commerce, optimizing site layout, product pages, and digital touchpoints for both functionality and aesthetics.Packaging & Print Design :
Design and refine product packaging, ensuring it aligns with the brand’s identity and appeals to our target audience.Collaborate with manufacturers and print vendors to oversee material selection, production, and execution.Creative Leadership & Collaboration :
Partner with the Head of Marketing to develop multi-channel campaign concepts and execute cohesive brand storytelling.Work closely with social, content, and paid media teams to ensure creative alignment across all brand touchpoints.Manage relationships with external creative partners, including agencies, freelancers, and production teams.Required Qualifications :
3-5 years of experience in graphic design, art direction, UX / UI, and brand development.A strong portfolio showcasing expertise in digital design, packaging, and e-commerce creative.Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD / Figma), with a working knowledge of Shopify and Klaviyo.Experience in photoshoot production and creative direction, including working with photographers and videographers is a plus.An understanding of e-commerce best practices, UX / UI, and performance-driven creative.A proactive, entrepreneurial mindset—able to work autonomously while thriving in a fast-paced, collaborative environment.J-18808-Ljbffr
