Associate Manager, Shopper Insights

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

The Mondelēz Insights and Analytics Team and Culture

We are a high-performing, collaborative team who bring the voice of the consumer and shopper into our business and make a tangible business impact. We are developing cutting edge data, analytics and AI tools that give a significant competitive advantage. We foster a supportive team atmosphere to amplify individual strengths and curiosity. We value a diversity of talent, experiences, and backgrounds to expand our team culture.

Location: East Hanover, NJ (Hybrid)

Profile Summary

The Cookies Associate Manager is responsible for supporting the Belvita and Jewel brands to drive the learning agenda and shape the strategy for #1 breakfast biscuit and a portfolio of exciting brands like Nutter Butter & Honey Maid. This leader will have responsibility of the analytics & insights for these brands and will deliver holistic, data-driven, category and brand-level insights and action plans that have clear business actionability.

Key Responsibilities:

• Proactively identify business opportunities and risks for your key brands, and ensure decisions are made against a background of fundamental category/consumer/ shopper/ customer knowledge and insight.
• Collaborate cross-functionally, working closely with marketing partners and other cross-functional teams to ensure strategies and plans are based on sound consumer/market understanding.
• Support in driving the learning agenda and shaping strategies for BelVita and Jewel brands.
• Partner with the Cookies Insights team on key category-level deliverables across the Cookies portfolio (i.e., Equity Tracking, Market Structures, Demand Spaces.)
• Anticipate business and insights needs and continuously develop research plans to address learning needs, such as product and concept testing, packaging evaluation, ad testing, campaign testing, data insights mining with syndicated tools, and exploratory research.
• Leverage ‘scrappy’ but effective tools to provide the consumer voice in more quick-turnaround initiatives that require more of a ‘gut’ check when speed is needed.
• Develop relationships with agencies to perfect the research tools in place and/or create new ones to bring more foresight to the organization.
• Elevated storytelling skills: integrate data from multiple sources (primary, secondary, & syndicated) to drive foresight & strategy to deliver impactful/implementable insights to Marketing, Advertising, and Media agencies.
  
  
  

More About This Role

What you need to know about this position:

What extra ingredients you will bring:

• Progressive experience with 3-7 years of experience in brand-building insights ideally CPG industry and/or consulting.
• Strategic thinking across brand positioning, communications, and white space/innovation.
• Ability to manage traditional and innovative research approaches with minimal oversight.
• Effective storytelling skills and business acumen to simplify large and complex data into compelling insights and actionable recommendations.
• Strong data analysis and digital savviness skills (Nielsen, etc.)
  
  
  

For salaried roles based: The anticipated base salary range for this position is $92,800 to $127,600; the exact salary depends on several factors such as experience, skills, education, and budget. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results. (for Band I also include… and eligibility to participate in our long-term incentive program). In addition, Mondelez Company offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company

No Relocation support available

Business Unit Summary

The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, we produce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands—including Oreo and Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products —are close at hand for our consumers across the country.

Mondelēz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.

Job Type

Regular

Shopper Insights

Insights