Product & Content Marketing Manager

Position Overview:

We are seeking an experienced and strategic Product & Content Marketing Manager to join our team. This role is pivotal in shaping the messaging and positioning of our company as a tech-driven leader in the IoT, SaaS, water meters, and test kit space. You will work closely with sales and product teams to craft compelling narratives, develop targeted content, and execute marketing strategies that resonate with our customers and elevate our brand presence.

Key Responsibilities:

• Strategic Messaging: Develop and refine the company’s core messaging to effectively position it as a technology-driven leader in its industry.
• Content Development: Create and manage high-quality marketing content, including case studies, white papers, product sheets, blogs, and digital assets tailored to a manufacturing or scientific audience.
• Sales Enablement: Collaborate with sales teams to develop collateral, presentations, and tools that enhance sales effectiveness and support business goals.
• SEO & Digital Strategy: Implement SEO best practices to ensure content is optimized for visibility and discoverability across digital platforms.
• Market Research: Stay informed about industry trends, competitor activities, and customer insights to inform content and marketing strategies.
• Cross-Functional Collaboration: Partner with product, sales, and other internal teams to align marketing strategies with business objectives.
• Campaign Execution: Plan and execute product marketing campaigns to drive customer engagement and lead generation.

Qualifications:

• Experience: 5 years in product marketing, content marketing, or a related role, preferably in the manufacturing, water testing, or scientific industries.
• Content Expertise: Demonstrated ability to craft compelling content tailored to technical or scientific audiences.
• Marketing Knowledge: Strong understanding of product marketing strategies, including sales enablement and content marketing.
• SEO Proficiency: Knowledge of SEO principles and their application in content strategy.
• Storytelling Skills: Exceptional ability to convey complex technical concepts in a clear, engaging, and customer-focused manner.
• Technical Familiarity: Background in IoT, SaaS, or scientific products is a significant advantage.
• Collaboration: Excellent communication and interpersonal skills with a proven ability to work cross-functionally.
• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.

Nice-to-Haves:

• Experience with digital marketing tools and platforms.
• Familiarity with data-driven marketing techniques and analytics.