VP of Sales - Programmatic Ads, HoldCo Growth

Job Title: VP, Advertising Solutions (Sales) – Digital Ad Publishing

Location: Local remote to NYC - work from home with onsites 1-2 times/month in NYC area

Duration: Permanent

Compensation Range: $185k-$200k base, target $350k OTE

The VP of Advertising Solutions at our client is responsible for driving revenue growth by leading a high-performance sales team and managing relationships with retailers, brands, agencies, and DSPs. This role focuses on strategic alignment, team management, and collaboration across departments to achieve revenue-based targets. The VP will work cross-departmentally to deliver market-leading positioning and features to their team to best position our client in the market.

Responsibilities:

• Lead revenue accountability for client partnerships with retailers, brands, agencies and demand-side platforms
• Hire, manage, and scale a high-performance organization of revenue-based FTEs, including quota-bearing sellers
• Attract, develop, mentor, lead, and retain a high-caliber team of professional Business Developers
• Devise and assign account lists to sellers, manage prospect pipelines, and ensure alignment of sales, account, and demand teams against revenue-based targets
• Accurately forecast revenue, analyze sales performance data against KPIs, and develop robust operational processes to support revenue growth
• Develop and manage the sales budget for the department
• Support key partnerships by building, maintaining, and managing relationships with prominent brands and agencies
• Collaborate with Analytics and Advertising Technology departments to set pricing floors for products, formats, and regions
• Partner with the marketing team to generate sales collateral and organize events to maximize the client’s relationship with buyers
• Attend key industry events, participate in panels, presentations, and other thought leadership activities to drive revenue activity and enhance client's visibility
• Negotiate and finalize contracts with outside revenue and technology partners, including but not limited to SSPs, DSPs, Comscore, IAS, TAG, Prebid.org, etc
• Represent client’s revenue generation through participation in industry groups such as IAB, Prebid, W3C, etc

Additional Responsibilities:

• Lead efforts to drive revenue through SSP and DSP partnerships
• Develop and manage core 5-6 enterprise partnerships

Performance Metrics:

• Revenue Growth: Achieve and exceed revenue targets
• Team Performance: Success in attracting, developing, and retaining top talent
• Client Satisfaction: Strength and depth of client relationships
• Operational Efficiency: Effectiveness of sales processes and system
• Industry Leadership: Active participation and recognition in industry groups and events

Qualifications:

• Proven experience in a senior sales leadership role within the digital advertising industry
• Strong track record of achieving and exceeding revenue targets
• Excellent leadership and team management skills
• Strong analytical and strategic thinking abilities
• Exceptional communication and negotiation skills
• Ability to travel as needed for client meetings and industry events