What are the responsibilities and job description for the Marketing Automation Specialist (Remote) position at MonetizeMore?
Who We Are
At MonetizeMore, we’re all about using data to transform how the advertising industry tackles IVT (Invalid Traffic) and fraud prevention. Our products deliver real impact—and we need top-tier talent to help sell this premium AI product to better protect ad monetized publishers and ad tech vendors.
For 15 years, we’ve been driven by a team of 100 talented professionals across the globe. As a 100% remote and culture-centric organization, we are built on the core pillars of Integrity, Collaboration, Enterprising, and Kaizen, ensuring excellence in everything we do.
What It’s Like Working Here
- Actions > Talk: We value what you do, not just what you say.
- Slack & Async: As a 100% remote company we live and die by Slack updates, asynchronous communication, and relentless collaboration.
- Question Everything: Don’t just ask “why”; ask “why not?”
- Strong Opinions, Stronger Data: Bring bold ideas but be ready to pivot if the data disagrees.
- Titles Don’t Matter: Respect is earned by results—period.
- Data Junkies: We’re all about numbers and analytics. If you're passionate about numbers, this is your home.
- Fail Fast, Learn Faster: Mistakes happen. Own them, learn from them, move on.
- Do What You Say: Integrity is at the core of our culture. Everyone is expected to follow-through on what they commit to big or small.
We are looking for a creative, strategic, and tech-savvy Marketing Automation Specialist to help us take our campaigns to the next level. If you love crafting automated journeys, geeking out over lead scoring strategies, and connecting the dots between marketing and sales using an effective tech stack including marketing automation and CRM platforms — this is your moment.
What You’ll Do
- Own and optimize our ActiveCampaign marketing automation strategy, developing personalized, scalable campaigns using email, landing pages, lead scoring, and more.
- Serve as the lead admin for Zapier, ActiveCampaign & Salesforce, managing marketing journeys and ensuring seamless data integration and lead handoffs to Sales.
- Build automations and integrations using native/direct connections or tools like Zapier to streamline workflows across our tech stack.
- Develop and refine lead scoring models to align marketing efforts with sales-readiness and boost conversion rates.
- Collaborate across Marketing, Sales, Support, and Product to craft compelling stories and turn them into high-impact campaigns.
- Write and edit content for email, landing pages, and more — delivering the right message at the right time.
- Participate in all stages of the creative process — from brainstorming to execution.
- Produce and analyze weekly/monthly marketing performance reports, helping the team make data-informed decisions.
- Translate technical insights into simple, engaging messages for a variety of audiences.
Who You Are
- 2–4 years of hands-on experience with integrated marketing automation and CRM platforms and digital analytics tools like Google Analytics and Metabase. Hands-on experience with tools like Mailchimp, Active Campaign, Zapier and Salesforce are a plus.
- Proficient in writing various marketing copy, including email, landing page, and A/B testing subject lines and copy.
- Proven ability to manage multiple deadlines, prioritize tasks, and thrive in a fast-paced remote environment.
- Confident communicator who can bridge the gap between creative, technical, and strategic teams.
- Experience creating lead nurturing workflows and building high-performing lead scoring systems.
Why MonetizeMore?
- 100% remote – work from anywhere in the world.
- Flexible working hours.
- Results-driven culture that values autonomy and impact.
- Opportunities to grow and make a global impact in the ad tech space.
