Market Research Analyst

Remote Flexible in USA

MoneyGram is a customer-centric, digital-first, cross-border money movement network. Through our fintech innovation and strategic partnerships with world-leading brands, we’re transforming how consumers and businesses send and receive money globally.

Our digital and in-person products serve millions of customers, powered by a diverse and dedicated team of professionals who are driven to make a difference. If you’re ready to join a fast-paced environment where your skills shape the future of payments, come aboard and let’s drive the future of global money transfer together at MoneyGram!

The Market Research Analyst is responsible for supporting the Market Research Department. These could include, but not limited to such areas as: CRM strategies, human insights and customer loyalty.

What You Will Do

• Develops and evaluates CRM strategies to maximize revenue and lifetime value from MG customers.
• Responsibilities include ‘hands on’ performing and directing of customer level analyses of data related to revenue performance, customer behavior patterns and trends.
• Uses data in the development of direct marketing and/or product strategies designed to increase revenue from existing and future customers.
• A consumer expert/advocate to all levels of leadership for enabling consumer-centric decision making.
• Develops/consults on short-term and long-range brand and consumer strategies by integrating company’s transactional data insights and market and competitive data/insights to develop consumer research strategies which enable effective decisions often in complex situations and ambiguity.
• Develops strategically targeted data-driven customer level communications.
• Responsible for management of structured loyalty program development and execution.
• Leads coordination and assists with execution of targeted strategic 1-to-1 level customer communications across direct to consumer channels including e-mails, SMS, digital and physical mail to increase loyalty and revenue from MG customers.
• As required, conducts phone, and/or face to face meetings to present findings to senior audience.
• Becomes the expert in analyzing data and providing the right advice and strategic recommendations from data findings to direct business decisions.
• Share learning’s and best practices.
• Performs other duties as assigned.
  
  

Who You Are

• Bachelor’s Degree
• Marketing or Market Research qualification/formal training if not included as part of the degree/other educational awards obtained.
• 7 years of Market Research experience, preferably in a global environment.
• Experienced in the development, execution and measurement of marketing programs and campaigns with prior experience in direct marketing and loyalty programs.
• Data analysis, interpretation and presentation of business-focused recommendations.
• Familiar with checking financial metrics, data tables, cross tabulating etc.
• A good level of organization – strong in project planning, relationship management and inter-personal skills.
• Experience managing deadlines and handling multiple priorities simultaneously with some supervision.
• Knowledge of MS office, with Intermediate level of Excel, advanced PowerPoint skills – ability to extrapolate data into a presentation format.
• Ability to work independently as well as part of a team in a culturally diverse environment, previous experience of the same is highly desirable.
  
  

LOCATION

Remote Flexible, USA

About Moneygram

MoneyGram is a global financial technology leader, empowering consumers and businesses to send and manage money across over 200 countries and territories. With an industry-leading app and one of the world’s largest cash distribution networks, MoneyGram processes more than $200 billion annually, serving over 50 million people. A pioneer in blockchain technology, the company enables customers to buy, sell, and hold digital currencies, with over 50% of transactions now digital. Headquartered in Dallas, Texas,

MoneyGram is celebrated for its strong culture, earning the Top Workplaces USA award three years in a row.

• Flexible Remote First Flexibility
• Generous PTO
• 13 Paid Holidays
• Medical / Dental / Vision Insurance
• Life, Disability and other benefits
• 401K with competitive Employer Match
• Community Service Days
• Generous parental leave
  
  

SALARY

Anticipated Base Pay: $115-$130k PBP

Disclaimer: The salary/pay rate listed is a good faith determination that may be offered to a successful applicant for this position at the time of this job advertisement based on company hiring process and budget for this role and may be modified in the future. Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level.

Due to the enormous response, we will only consider those qualified that meet the requirements.

#HTFUS

Primary Location

United States of America-Texas-Dallas

Work Locations

VIRTUAL EMPLOYEES

Job

Consumer & Market Research

Organization

Marketing

Full-time

Travel

Yes, 5 % of the Time

Job Posting

Mar 27, 2025, 1:46:20 PM