What are the responsibilities and job description for the Director, Marketing position at Monigle?
At Monigle, we humanize brands to move people. As one of the largest independent brand experience companies in the country, we solve problems by putting people at the center and creating memorable moments that drive human and business impact.
Our business model starts and ends with employee happiness. Fueled by diverse passions, unique personalities, and the hunger for the most complex challenges, Monigle people unleash a culture that creates the best possible brand experiences for the world and the most fulfilling team experiences for each other. It is this special culture that unites our talented team around a shared purpose : making the world more human.
Don't just take our word for it. Here is some data from our recent employee experience study, which we use to measure culture and engagement twice each year :
94% would recommend Monigle as a great place to work93% are proud to work for Monigle92% believe Monigle values inclusivity92% feel respected at Monigle90% believe Monigle values diversityIt is an exciting time at Monigle as we continue to create the happiest, most inspiring, and truly impactful company in the industry. We hope you will choose to be a part of it.
We are looking for an amazing, digitally-savvy marketer (experienced in inbound, outbound, and general marketing ops) to help build and grow Monigle's marketing funnel. You must be motivated, versatile and passionate about making things happen and learning every day. You will be responsible for leading a team in the development of our marketing plan including a robust content calendar. And, a key ingredient will be getting this rich content distributed intelligently to reach the right people at the right time based on where they are in their journey to find Monigle, even if they don't know they are looking for us. Creating helpful, insightful, maybe even entertaining content coupled with appropriate outbound marketing that establishes us as a knowledge leader will attract site traffic or cause a prospect to reach out to us in other ways. You will be working in close collaboration with our internal sales team who will follow-up on inbound leads. Much of your work will be in collaboration with our leaders in brand strategy, design, brand voice, research, and other core disciplines.
In this role, you can expect :
Develop and drive an overarching Marketing strategy to achieve business metrics and long-term growth for Monigle by growing market awareness for our expertise, solutions, and services.Lead and project manage all content marketing efforts, including inbound and outbound marketing efforts, by partnering closely with practitioners, salespeople, and leadership.Build and drive campaigns utilizing rich content to effectively raise awareness and consideration of Monigle to critical audiences and industries in our B2B space.Continue growing, refining, and optimizing critical audiences based on performance insights.Drive rich marketing calendar, including all content and distribution channels, marketing and sales campaigns, and conferences / awards.Facilitate developing, editing, and proofreading marketing content, most often written by our practitioners, executive leaders, or freelance contractors, to deliver on our content calendar.Compile weekly and monthly reports on marketing performance and activities.Build and deliver weekly executive leadership reporting on growth pipeline performance.Lead marketing team including building and setting team goals, defining key metrics / KPIs, setting up trainings, and finding ways to partner together better to maximize the effectiveness of the Growth team.Build and manage a rich content calendar and run campaigns that attract a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, video, email, etc.).Guide development of appropriate content, most often written by our practitioners, and optimize that content to drive broad and long-term valueOptimize our marketing automation and lead nurturing processes through email, content, and social channels.Establish closed-loop analytics with sales to understand how our?inbound?marketing activity turns into customers, and continually refine our process to convert customers.Guide or lead efforts related to SEO, paid search, website optimization, etc.Travel when neededOur ideal candidate :
7 years of experience and proven success in inbound / content marketing and outboundProficiency with marketing tools such as Salesforce, SharpSpring, Marketo and / or other marketing automation platformsExcellent communicator and creative thinker, with an ability to use data to inform all decisionsComfortable using website CMS tools - creating and optimizing pages, content updates, etc.WordPress experience a plusA can-do attitude, quick to take ownership, comfort with multi-tasking and strong at prioritization in a fast-paced environmentSalary range : $115,000 - 130,000 (Denver, Colorado area)
Final salary will be determined based on seniority, merit, geographic location, education, training and experience, and may vary from the amount listed above.Our people take care of us, so we take care of our people. Enjoy :
Ample paid time off to recharge and reset401K : traditional and Roth options, plus employer match100% employer-paid medical, dental and life insurance premiums for employeesOptional vision, life, short-term and long-term disability coveragePaid maternity leave
If you don't meet all of the requirements for this role, but feel you have something unique to contribute to Monigle, we'd love to hear from you. Please do apply and tell us more about you in your cover letter.
Salary : $115,000 - $130,000
