What are the responsibilities and job description for the Associate Director, Creative Analytics position at Monks Associates Inc?

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The Associate Director of Creative Analytics will lead reporting strategy and data storytelling to drive performance and inform the creative feedback loop. Everything you do will be data driven at heart, leveraging core statistical principles to help us separate the signal from the noise, and deliver insights and storytelling that powers breakthrough strategies and campaigns.

WHO YOU ARE :

A "hybrid" media analyst with an analytical and creative mind, who can bridge the gap between art and science.
You are passionate about advertising, with the experience in paid media to run experiments that uncover the “Why” behind why an ad works.
You are curious and scientific at heart, seeking to understand the relationship between consumer, product, brand, creative expression and medium through a lens of experimentation.
You have a strong grasp of statistical concepts and a natural talent for explaining complex concepts to people with a wide range of understanding of such concepts.
Equally at home in a room full of senior clients as you are in a data set.

WHAT YOU WILL DO :

Work with our creative and strategy teams and internal / external media teams to develop marketing experiments that answer big questions and unlock better results for brands.

Plan the media and creative activations to execute those experiments, including the channels, formats, measurement signals, and budgets.

Ensure that experiments are valid and informative - ensuring results are stat sig, are scalable, and have no confounding variables.

Dimensionalize and analyze advertising data, creating new ways of labeling and looking at creative and media data.

Analyze media activations and translate campaign data into insight and meaning, enabling other teams to make informed decisions from your conclusions.

Train and develop junior team members to be best in class insight analysts.

Think holistically as a marketer and learn to translate business needs into comprehensive learning agendas.

EXPERIENCE :

4-6 years Prior Advertising / Paid Media experience including media strategy, campaign management, data analysis, and application to creative.

Demonstrated record of excelling in previous roles and responsibilities.

Strong analytical, quantitative, and problem-solving skills.

Proficiency with Excel, PowerPoint and Google Docs.

Strong written and verbal communication skills.

Detail oriented and organized.

Ability to thrive in a very fast paced environment.

What We Offer

Excellent, full coverage medical, dental, and vision insurance with employer-paid HRA

Generous PTO and 15 company-wide holidays

401k with company contribution

Paid parental leave

Work-life balance with an emphasis on personal well-being

Career growth in a disruptor space & entrepreneurial opportunities within the Monks network

A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!

Authentic commitment to DEI efforts and sustainable growth.

Monks has provided a compensation range that represents its good faith estimate of what Monks may pay for the position at the time of posting. Monks may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on job-related factors, but not based on a candidate’s sex or any other protected status.

Salary Range : $110,000—$125,000 USD

About Monks

Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world.

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Salary : $110,000 - $125,000

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