What are the responsibilities and job description for the Senior Manager, Programmatic position at Monks Associates Inc?
The Senior Manager, Programmatic role is part of the Media.Monks, Performance.Monks unit. The Programmatic & Digital Media team (P&M) helps to develop and execute direct buys with online publishers, as well as programmatic media buying across ad mediums (CTV, display, video & more). The Senior Account Manager is responsible for day-to-day set up, trafficking, monitoring, and optimization of programmatic media campaigns across multiple buying platforms. The Senior Account Manager will serve a portfolio of clients and collaborate across an integrated team to ensure media plans are delivered flawlessly in line with customer processes and standards. You would be joining Performance.Monks fastest growing team on the ground floor.
Responsibilities :
- Serve as the client-facing programmatic digital media lead on account teams (usually comprised of an account lead, paid search lead & paid social lead)
- Develop the strongest digital media plan across programmatic and direct partners based on client goals
- Set-up & launch of programmatic media campaigns working across a variety of DSPs
- RFP and select direct media partners across a variety of top publications
- Oversee the RFP, launch, and post campaign stages with a variety of media publications
- Coordinate with ad ops on ad trafficking in DCM, as well as guiding floodlight and tracking set up for net new advertisers
- Monitor media in-flight campaign pacing, budgets, optimizations, and results, both in-flight and post buy
- Troubleshoot trafficking issues related to creative, publisher implementation & escalating to 3rd party vendors. Create reports and provide data-driven recommendations that support optimizing campaigns towards client’s desired KPIs
- Measure impact and effectiveness of campaigns using quantitative and qualitative metrics to share with account lead and client contact
- Provide subject matter expertise on executing programmatic media campaigns across different programmatic platforms
- Stay up-to-date with industry trends, best practices, and emerging technologies to ensure our marketing efforts remain innovative and impactful
About You The essentials :
At Media.Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.
What We Offer
Salary Range $81,000—$91,000 USD
About Monks
Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world.
We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects.
Interested?
Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding.
Apply for this job!
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Salary : $81,000 - $91,000
