Brand Director - Cigar City Brewing & Jai Alai

Description

Objective

This role is responsible for leading all Brand Marketing efforts, development and implementation of marketing strategies and vision. Managing the team and budget against the brand.

Essential Responsibilities

• Brand Advocate: Act as the brand champion, regularly inspiring with excellent brand positioning, programming, and performance success stories across internal and external audiences.
• Brand-driven marketer: A keen eye for the brand as the foundation and development of 360° marketing efforts. Understand the challenges of scaling a brand while maintaining integrity.
• Story Telling: Strong storyteller that can easily craft and tell compelling brand stories.  
• Strategic Thinking: A tactical, and innovative thinker, who seamlessly goes between the macro and micro, from strategy to execution and every step in between, driving thought leadership amongst team members.
• Budget Owner: Track monthly/quarterly Brand spends – media, partnerships, sampling, event & partner sponsorships.
• Business Analytics & Consumer Insights: Strong ability to analyze data, with deep understanding of drivers of performance of assigned category and brand. Identify opportunities and issues to drive brand growth and profitability. Collaborate with insights team to leverage research (historical, secondary) and insights (consumer and supplier research, trends) to drive business planning and brand actions and ensure continuous learning plan.
• Marketing Planning/Communications: Lead team to develop compelling brand briefs and implement high impact brand marketing programs. Regular evaluations of return on marketing initiatives.
• Innovation: Identify innovation opportunities; collaborate on new product development process; direct and integrate the new product functions of product design, package design, sales planning outlays.
• Sales/Customer: Partner with sales teams to develop channel strategies and drive business at key customers, including implications for pricing and pack sizing, evaluate channel specific needs, identify business opportunities, and track new item distribution and performance.
• Digital/Social: Lead the development of campaign briefs and guide digital/social teams to align campaigns with Marketing pillars and strategies.

Additional Responsibilities

• Identifies areas for process improvement.
• Enforce brand standards & brand integrity
• Performs other related duties as required or assigned.

Requirements

Required Knowledge, Skills, and Abilities

• Skill in leadership and coaching.
• Skill in effective communication.
• Experience effectively coaching and managing a cross-functional team. 
• Highly motivated self-starter with a strong sense of urgency.
• Ability to think creatively within deadlines and pay acute attention to detail.

Physical & Mental Requirements

Must have the physical and mental strength and endurance to be able to perform duties, in at times extreme environments, as well as the ability to handle stressors of the position in operational and administrative situations. Required to frequently lift and move 10 -25 pounds. Expected to stand, sit, walk, climb, balance, stoop, kneel, crouch, crawl, bend, talk, hear, taste, smell, see, and operate objects, tools, and controls.   

Position Snapshot

Employment Type: Full-Time

Job Type: Exempt

Pay Type: Salary

Supervisor: VP of Marketing

Manages Others: Yes

Minimum Education: Bachelor’s Degree Required

Minimum Certification: None

Minimum Experience: 5 Years

Age Requirement: 21 Years or Older

Required Travel: Up to 25%

Driving Requirements: Yes

Tools & Equipment Used: Standard Office Equipment

Diversity Statement: 

Monster Brewing Company values a diverse and inclusive workplace and believes that a career in craft beer should be accessible to all people. We are an Equal Opportunity Employer committed to providing equal opportunities to individuals of every race, color, sex, age, national origin, religion, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.  

The employer retains the right to change or assign other duties to this position as a result of evolving business needs.