What are the responsibilities and job description for the Brand General Manager Bang - NOS, Full Throttle position at Monster Energy?
In the position of General Manager you will be responsible for leading all strategic marketing and communications efforts for the assigned brands. Set brand direction and drive successful marketing programs to achieve maximum sales and profitability. Ensure timely implementation of company marketing strategies and programs, coordinate unit sales and marketing efforts related to these, operate within an established budget, and continually evaluate unit personnel performance and needs.
Essential Job Functions :
Responsible for leading the brand management teams who develop and drive the strategic brand positioning, vision, goals and measuring and reporting performance of all marketing campaigns, and assess against goals. Oversee the translation of brand strategies into brand plans, brand positioning and go-to-market strategies.
Monitor the brand results against individual business plans on a monthly and quarterly basis, with quarterly review with the Chief Marketing Officer (CMO).
Coordinate unit marketing efforts to fall in line with Company objectives, utilizing local marketing talent and internal team programs as applicable.
Oversee marketing and advertising activities to ensure consistency with product line strategy.
Identify key account volume contributors and assign to field sales a regular call frequency, tracking results of same.
Evaluate brand personnel needs and assess individual performances toward identifying and meeting those needs, working through and with direct reports. Training, directing and developing brand teams.
Develop and manage marketing spends and budgets. Ensure that Company operational standards, policies, procedures, and practices are followed in a timely and consistent manner
Monitor market trends, research consumer markets and competitors' activities to identify opportunities and key issues.
Position Requirements :
Prefer a Bachelor's Degree in the field of Business Administration, Marketing, Communications or related field of study.
Additional Experience Desired : More than 10 years of experience in interacting with non-technical teams and developing actionable marketing strategies based on data, analytics and technology.
Additional Experience Desired : More than 5 years of experience in consumer packaged goods (CPG) industry preferred.
Computer Skills Desired : Microsoft Office, Social Media, Click Up and Nielsen.
Additional Knowledge or Skills to be Successful in this role : Possession of superior analytical and organizational skills.
Possession of superior communication skills, both verbal and written.
Base Salary Range USD 215,280 to USD 287,040
Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
