What are the responsibilities and job description for the Commercial Manager position at Monster Energy?
Position Summary
The Commercial Manager will manage the commercialization duties for their respective Coca-Cola bottler region. The primary objective is to work in partnership with the local MEC Business Unit (BU) field sales team, account teams, marketing, and supply chain, as well as the bottler to steward Monster Energy brands’ success through
volume, share, and revenue growth within the bottling system and at retail.
Essential Job Functions
The Commercial Manager will manage the commercialization duties for their respective Coca-Cola bottler region. The primary objective is to work in partnership with the local MEC Business Unit (BU) field sales team, account teams, marketing, and supply chain, as well as the bottler to steward Monster Energy brands’ success through
volume, share, and revenue growth within the bottling system and at retail.
Essential Job Functions
- Manage volume and share driving opportunities within their respective Coca-Cola bottler region.
- Communicate MEC brand priorities to CCSWB bottler for execution at retail.
- Build, develop, and/or customize programs and go-to-market plans for Monster brands.
- Be an expert on the bottler and their systems and processes as well as the local retail landscape.
- Present Monster performance and opportunities within all appropriate meetings. Facilitate these meetings when appropriate.
- Steward innovation launches and new product commercialization within the bottler’s territory.
- Manage bottler’s Local Marketing Funds (LMF) to include setting the budget, tracking spending, and communicating updates/opportunities to the local field and bottler sales teams.
- Manage the use of premiums/dealer loaders, point of sale materials, coolers and other equipment to maximize ROI in the market.
- Provide sales updates as needed to all key bottler contacts, cross-functioning internal contacts, and leadership on their respective region, including analysis of performance and metrics.
- Collaborate with MEC field marketing, brand management and customer teams to create programs for brand and retail success locally.
- Build, implement, and manage any incentives implemented with CCSWB bottler network on behalf of MEC.
- Manage bottler-specific Supply Chain issues to ensure that our brands are forecasted, ordered, warehoused and delivered in an appropriate manner.
- Communicate customer activity and to ensure placement in the bottler’s “Picture of Success” and commercial standards.
- Spend time in the local markets to ensure that Monster execution is occurring at the desired levels and to maintain a current knowledge of competitive activity and pricing.
- Share knowledge and Best in Class examples with peers.
- Five to ten years of sales experience in a retail, broker, or distributor sales environment. CPG or Beverage industry experience a plus.
- Bachelor’s Degree or equivalent experience, preferably in Business, Marketing, or Finance.
- Strong leadership, negotiation, and communication skills (both verbal and written).
- Possesses an understanding of KO Bottler system and DSD networks.
- Proactive communication. Will be utilized with management from KO Bottler and MEC BU Leadership.
- Ability to represent the Company in a professional manner and possess a strong work ethic.
- Self-starter who takes initiative, is results-oriented, and develops solutions to problems
- Good judgment and decision-making skills.
- Excellent at managing time, priorities, and expenses.
- Able to work independently while being a team player.
- Proficiency using Excel, PowerPoint, etc.
- Experience with forecasting, Nielsen/IRI, POS and Inventory reports.
- Flexibility to travel as needed.
Salary : $58,500 - $78,000
