What are the responsibilities and job description for the Consumer Engagement Manager - Strategic Brand position at Monster Energy?
Position Summary:
Responsible for the management and execution of Monster Energy’s brand portfolio sampling and local marketing initiatives within a defined market. Accountable for growing brand awareness and consumer loyalty. Manage a schedule of part time Ambassadors and a Sr. Ambassador (not applicable in all geographies).
Primary Responsibilities:
- Collaborate with Brand Managers, local sales team, and Field Marketing Managers (FMM) to customize and execute events/programs aligned with the brands’ sampling platforms
- Provide consistent direction, coaching, and communication to maintain brand accuracy in the Monster brand experiences and sampling
- Recruit, hire, train, and manage part time Ambassadors
- Research, secure, and manage execution of local events and partnerships
- Plan and manage all aspects of the event planning process: pre, during, and post duties including: personnel, product delivery/distribution, transportation, supplies, contracts, insurance, permits
- Increase market knowledge and identify various groups and organizations with the targeted demographic in which to partner
- Diligently prepares ambassadors for superior customer interactions and flawless event executions
- Adhere to deadlines for administrative tasks including, but not limited to, reporting and recapping data for the region
- Respond in a timely manner to Director and Regional Field Manager
- Maintaining company assets (Storage Facilities, Inventory, Vehicles, Equipment)
Job Specifications:
- Prefer a Bachelor's Degree in the field of ‐‐Marketing or other related fields
- Between 1‐3 years of experience in Event Marketing/Grassroots/Special Event/Promotions
- Between 1‐3 years of experience in team management experience
- Computer Skills: Proficient in Word, PowerPoint, Outlook & Excel, in addition to internet usage
- Certifications & Licenses: N/A
- Additional Preferred Knowledge, Skills, or Abilities to be successful in this role: Ability to learn and use new technology that is associated with the job
Base Pay Range: USD $52,800 - USD $70,400 ( )
Salary : $52,800
