Consumer Engagement Manager

Position Summary: 

The Consumer Engagement Manager (CEM) is responsible for the management and execution of Monster Energy’s brand portfolio sampling and local marketing initiatives within a defined market. This role reports to the Regional Field Manager and is accountable for growing brand awareness and consumer loyalty. The CEM manages a schedule of part time Ambassadors and a Sr. Ambassador (not applicable in all geographies). The CEM’s time is split between administrative responsibilities that include scheduling and recaps, as well as in- market coaching, merchandising, and sampling support with Ambassadors. CEM’s should be spending 50%-70% of their time in the market in the field with their teams. In addition to sampling support for all major national & local events the CEM will need to cultivate additional local market sampling opportunities.

The CEM will also contribute to the local “Marketing Plan”. This input will help mold & shape the greater local Marketing plan spearheaded by the Field Marketing Manager.

Essential Job Functions: 

Consumer Engagement Managers will have several Roles and Responsibilities including, but not limited to the following:

• Collaborates with Monster, Ultra, Rehab & Teas, Java, Reign, Reign Storm, Bang, other MEC Brand Managers, local sales team, and Field Marketing Managers (FMM) to
  customize and execute events/programs aligned with the brands’ sampling platforms
• Provides consistent direction, coaching, and communication to maintain brand accuracy in the Monster brand experiences and sampling
• Recruit, hire, train, and manage part time Ambassadors
• Research, secure, and manage execution of local events and partnerships
• Plan and manage all aspects of the event planning process: pre, during, and post duties including: personnel, product delivery/distribution, transportation, supplies,
  contracts, insurance, permits
• Increase market knowledge and identify various groups and organizations with the targeted demographic in which to partner
• Diligently prepares ambassadors for superior customer interactions and flawless event executions
• Leads direction of and oversees brand accuracy in event and partnership execution
• Actively participates in all regional events with ambassadors
• Execute strategic directions and manage the goals for the assigned region/market
• Adhere to deadlines for administrative tasks including, but not limited to, reporting and recapping data for the region
• Assists in the planning and drives the execution of marketing events and programs
• Respond in a timely manner to Director and Regional Field Manager
• Manage payroll and timesheets
• Maintaining company assets (Storage Facilities, Inventory, Vehicles, Equipment)

Position Requirements:

• 2 years of Event Marketing/Grassroots/Special Event/Promotions and Team Management experience
• Must have a valid Driver's License and clean driving record (as will, at times, drive company provided vehicle)
• Excellent problem-solving skills and critical thinker
• Ability to match your field team to best represent your market
• Professional demeanor and excellent oral communication skills
• Entrepreneurial and adaptable to changing environments
• Strong organizational and time management skills with ability to manage multiple tasks
• Proficient in Word, PowerPoint, Outlook & Excel, in addition to internet usage
• Ability to learn and use new technology that is associated with the job
• Self-Motivated with a can-do attitude
• Ability to travel 50% of the year within the assigned region and ability to work on weekends and evenings
• Must be able to lift and/or move up to 40 pounds
• Must be able to pass a background check/drug screening

Base Pay Range - $63,470 - $84,625 ( ) 

Salary : $63,470 - $84,625